Webinar

The State of Pest Control Marketing

On-Demand Webinar

We hear it every year: advertising is getting increasingly expensive, and business owners are left wondering how to meet revenue goals. Join us for a dynamic panel discussion on the current state of pest control marketing, where you’ll learn tips and tricks to improve your advertising and marketing efforts.

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Marketing Insights from Industry Pros

Industry experts will share their proven strategies for attracting and retaining customers in today's competitive landscape. Gain actionable insights into effective digital marketing tactics, traditional methods that still work, and emerging trends shaping the future of pest control marketing.

In this webinar, you’ll learn:

Learn from pest control owners on how they’re getting the most impact from their marketing
Discover actionable ways to improve your marketing efforts in 2025
Understand new marketing trends and things to watch for throughout the year

Ralph Citarella Jr.

President | Bayonne Exterminating Company

Bayonne Exterminating’s President, Ralph Citarella Jr is a graduate of St. Peter’s Prep and The College of New Jersey with a BA in Communication Sciences, focusing in Mass Markey research and Analysis. After returning to Bayonne Exterminating fulltime he expanded his study to include ongoing education courses and programs offered by Purdue University and Rutgers University in Entomology. In 2005 Ralph was recognized by the Entomological Society of America as an Associate Certified Entomologist. In January 2009 he became fully accredited as a Board Certified Entomologist, one of 9 in New Jersey.

Ralph is very active in the pest control industry’s state trade association, The New Jersey Pest Management Association, representing almost 300 member companies statewide and has served as the NJPMA’s Director of Program and Education for over a decade. He was named as NJPMA’s Pest Management Professional of the Year in 2019 and after years of serving on NJPMAs Board of Directors for years Ralph was elected and installed as the President of NJPMA.

Anders Fredericksen

Senior Product Marketing Manager | FieldRoutes

Anders Fredericksen has worked as a Marketer at software and technology companies for nearly 10 years and joined FieldRoutes a year ago. He resides in bright and sunny Seattle, Washington.

Andrew Adams

Director of Partnership Marketing | Scorpion

Andrew Adams is the Director of Partnership Marketing at Scorpion, where he drives strategic campaigns with Scorpion's partners. Andrew collaborates closely with industry leaders like FieldRoutes to deliver innovative marketing solutions. A sought-after industry expert, he regularly shares insights on marketing best practices and the impact of AI on search trends.