People now spend more time on social media platforms than ever before. According to Statista, the daily time spent on social networks worldwide has skyrocketed from 90 minutes in 2012 to 147 minutes in 2022.
As such, you can't just rely on word-of-mouth and traditional advertising — like billboards and brochures — to attract new clients. If you don't use social media marketing to your advantage, you won't attract the clients you need to run your business.
Read on to learn about the basics of social media for personal injury lawyers.
What Social Media Channels Should You Be On?
You should be on every major social media channel. This includes Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Use a consistent handle for every social media channel. This will make it easier for past, existing, and future clients to find you across different platforms. If your top choice for a social media handle is not available, create two or three backup options.
What Kind of Posts Should You Do?
Once you've created your brand, you need to start making original posts that showcase your law firm's areas of expertise and experience. Here are some ideas if you're not sure where to start:
- Firm updates
- Original insights on relevant news topics and developments in personal injury law
- Legal advice
- Frequently asked questions from leads and clients
- Promoting webinars, podcasts, events, and campaigns
- Client testimonials
- Behind-the-scenes content of your team
- Firm or lawyer achievements
- Facts about the law firm and lawyers
Try using different content forms to see what is most effective:
- Static posts, including posts that advertise longer posts and videos on your website or YouTube
- Image carousels
- Infographics
- Videos
- GIFs
Personal Injury Social Media Examples
Creating personal injury social media descriptions can be difficult, especially if you're new to social media. Here are some examples to get you started.
Sample Tweet for a Personal Injury Law Firm
Tweets must fall under the 280-character limit unless you are a Twitter Blue user.
Here's what a sample tweet for a personal injury law firm in Salt Lake City, Utah could look like:
At [law firm name], we understand how difficult it can be to navigate the legal system. Call us today at [phone number] to learn more about how we can help you. #freeconsultations #personalinjurylaw #utahlawfirm #saltlakecitylawfirm #personalinjuryattorney
Notice that we've included a straightforward call to action, a phone number, and several hot keywords for personal injury lawyers within the 280-character limit.
Sample Instagram Description for a Personal Injury Law Firm
Instagram descriptions have a 2,200-character limit. As such, you have a lot more space to add context to your posts.
For example, suppose you want to post a photo of your firm's lead attorney, Jonathan Adams. You can add context to the photo by adding the following description:
Attorney Jonathan Adams has served personal injury victims in Salt Lake City, Utah for over 10 years. He graduated from [university name] with a Bachelor's Degree in political science and received his Juris Doctor from [university name]. He then joined the family business in 2010. Since then, he has been fighting tooth and nail to secure maximum compensation for victims of car accidents.
Jonathan has won many awards for his legal advocacy, including [list of awards]. In his limited spare time, he volunteers at the local basketball club and gives guest lectures at [university name]. He lives in Salt Lake City with his wife and two kids.
#meettheattorney #meetourattorneys #[lawfirmname] #jonathanadams #personalinjuryattorney #saltlakecityattorney
Personal Injury Social Media Strategy
You now know how social media works for personal injury law firms. However, that alone isn't enough. You need to have a solid personal injury social media strategy to attract and retain leads and clients.
Every personal injury law firm has different goals for its social media. However, most personal injury law firms have similar baseline goals. Here's what a basic personal injury social media strategy looks like:
Set goals for your social media. What do you aim to achieve with your posts? For example, do you want to drive traffic to your website or YouTube? Or do you want to get people to book consultations? Think about these questions every time you make a post.
Research your audience. What does your audience want? How can you present yourself as a thought leader in your industry? And how can you show them that you can solve their problems?
Create and use consistent branding for your posts. Be sure to use the same branding (color schemes, fonts, and tones) on your social media profiles as your website. If you use different branding, clients and leads may not feel they are looking at the same law firm.
Post regularly and with purpose. People are more likely to follow and interact with social media pages that have a regular posting schedule. Posts that are valuable to leads are also more likely to get attention.
Find the best time to post. You can find the best posting time by using social media analytics or scheduling tools. Generally speaking, however, the best time to post on social media is early morning on a weekday. The worst day to post is on Saturdays.
Use the right hashtags. Hashtags are vital to growing your network since they enable the right people to find your content. Hot hashtags for personal injury law firms include #lawyer, #law, #caraccident, #caraccidentin[city or state name], #lawfirm, and #personalinjuryattorney.
Interact with your followers. You need to interact with your followers to grow your network. Try to like and review comments as soon as possible. You want to show leads and clients that you are active and care about them.
Boost Your Social Media Presence With Scorpion Today
Developing a viable social media strategy can be challenging, especially when your priority is on winning cases.
That's where Scorpion comes in. From social media marketing and powerful advertising to better rankings and branding, we have the law firm marketing expertise you need to stand out. Once we understand what your marketing goals are, we can help you create and manage social media platforms. We will also create a customized advertising plan that targets your ideal cases and clients.
Interested in Scorpion's personal injury social media services? Contact us today to learn more about how we can help you.
