In a competitive field like personal injury law, standing out is essential. A strong reputation and successful case history help, but if potential clients can’t find you, you’re missing out on the cases you should be signing.
The real question is: how do you know if your personal injury law firm marketing is actually working?
At Scorpion, we’ve partnered with personal injury firms for decades. Our technology shows you exactly where your marketing dollars go—and what they bring back. No guesswork, just clear, real-time data that shows what’s working and where to adjust.
What to Watch For
Want a quick gut check on your marketing? These are the four signs your personal injury firm is on the right track:
- You’re getting steady, high-quality leads.
- You know your cost per lead—and it makes sense.
- You’re turning leads into signed clients.
- You can clearly see what’s working (and what’s not).
If that’s not your experience yet, it might be time to reassess your strategy.
Let's dive in a bit further.
Signs That Your Personal Injury Law Firm Marketing Is Working
1. You’re Getting Steady, Quality Leads
A consistent flow of leads means your marketing is reaching the right people. But quality matters just as much as quantity—you want inquiries from people actively seeking representation.
With the right tools, you’ll attract not just more leads, but the right ones.
2. You Know Your Cost per Lead (CPL)
Knowing how much you’re spending to earn each lead gives you clarity on what’s really paying off. Some channels may cost more but bring in higher-value cases. Others might cost less but yield lower-quality leads. Scorpion helps break it down so you can invest smarter.
3. You Can See Your Return
You should be making more than you’re spending. We help you measure your return by comparing your marketing investment to the actual revenue your signed clients bring in.
When you have that visibility, it’s easier to make confident decisions.
4. You’re Converting Leads into Clients
Leads are only valuable if they become clients. We help you see which marketing efforts lead to signed cases—so you can double down on what’s driving real results.
What Kinds of Leads Should You Be Getting?
Not all leads are created equal. Knowing where someone is in their decision-making journey helps you respond the right way—whether they’re just gathering info or ready to hire.
Information-Qualified Leads (IQLs)
These potential clients are in research mode. They may download a guide or fill out a general form. They’re not ready to commit—but they’re paying attention. The goal here is to earn their trust with helpful content.
Educational blog posts, case studies, and clear explanations of your services can help guide them along.
Marketing-Qualified Leads (MQLs)
MQLs are more engaged. They’ve interacted with your site, clicked on your emails, or filled out a contact form. They’re actively looking for a personal injury lawyer and are closer to making a decision.
We help you track this engagement through a scoring system, so you know who’s just browsing and who’s ready to talk.
Sales-Qualified Leads (SQLs)
These are the leads you want most. They’re asking direct questions, comparing firms, and ready to make a decision.
Prioritize these contacts for quick, thoughtful responses.
Questions to Ask Yourself
Still not sure if your personal injury firm marketing is on track? Ask yourself:
- Are we getting consistent, quality leads?
- Are those leads turning into signed clients?
- What’s our cost per lead—and is it sustainable?
- What’s actually working—and what’s not?
The answers to these questions give you a clearer picture of where your firm stands, and where it can go next.
We Help You Track What Matters
With Scorpion, you’ll always know what’s working. We track your marketing in real time, so you can focus on what’s bringing in signed cases—not just clicks. We know the personal injury space and build plans that match your goals, your market, and the clients you want to reach.
Want to see how your marketing is performing? Let’s take a look together. Contact Scorpion today!
