A steady supply of new leads is critical to the success of personal injury law firms. Without a solid flow of personal injury leads, you'll struggle to maintain your caseload.
Thankfully, attracting new clients can be easy. Let’s dive into some of the best ways to score personal injury leads.
Why Brand Awareness Matters for Your Personal Injury Practice?
Building brand awareness is a key part of growing your personal injury practice. When getting started building your brand, consider if a potential plaintiff in your area are able to answer a quick question about your firm:
Is your firm the first personal injury firm that comes to mind in your area?
You’ll need to invest in building your brand if you’re not able to answer yes to that question. Building a brand means getting the word out about your practice through consistent messaging and images across your website, social media and all other advertising channels build your brand.
The goal, of course, is to make an impression. Potential clients might not remember your phone number or your practice's name in the first few moments after an accident. However, they are likely to be drawn to your website if they search for keywords and see your law firm appear in the results.
All this plays on the power of repeated exposure. The more often people hear about your practice, the more you'll feel like a friend — and the more comfortable they'll be getting in touch after an accident.
Get your personal injury law firm found on search engines by optimizing your site and directory listings with the right keywords.
Firms using Scorpion’s SEO solution have seen significant benefits:
- A 35% boost in keyword ranking
- 40% of their keywords rank on the first page of search results, compared to 32% without
- Consistent lead generation, even during slower periods in 2023, while firms without SEO saw stagnant growth
Build a Strong Reputation to Secure More Personal Injury Leads
As a personal injury law firm, your reputation speaks volumes. Think about what sets your firm apart and how you want to be seen. What makes people trust you? Getting positive reviews is key. Our research shows that 39% of consumers read over seven reviews before making a decision, so it’s worth it to put effort into maintaining a strong reputation.
View and respond to all your reviews within a single dashboard with Scorpion’s Reputation Management services.
Other awareness-building options include:
- Community events. Showcase your expertise with seminars or workshops that center around your legal niche.
- Sponsorships. Let locals know that you care about your community. Choose a few compelling causes to support. If possible, look for opportunities that relate to your practice area. If, for example, you help clients who have been in bicycle accidents, you could sponsor a local cycling club.
- Brand partnerships. Team up with another business for a mutually beneficial partnership. This business could be related to your practice area, but should not be a direct competitor.
Showcase Your Expertise
Now that people know you exist, show them why you’re the best choice. Highlight your successes and what makes you unique. Don’t be afraid to share your firm’s accomplishments on your website. This helps potential clients feel confident in your abilities and reassures them that they’re choosing the right firm.
When you think about what you’d like to showcase on your website, consider what your practice brings to the table that other firms might lack. Below are three actionable tips to help you get started.
- Case History. Your strong track record should be easy to find on your website and highlight your greatest legal victories. You should make case verdict pages as detailed as possible and include callouts to motivate clients to take action.
- Reviews & Testimonials. Don't neglect the power of social proof. Encourage clients to share feedback about their experience with your company, but ask permission before including any responses on your website. You can also share selected reviews and testimonials on your social media.
- Awards & Accolades. Don't forget to highlight any accolades from Best Lawyers, Martindale-Hubbell, or the American Bar Association. Awards relating specifically to personal injury will best showcase your experience and expertise. These can be listed on a separate webpage or celebrated on social media whenever you earn a new accomplishment.
Advertise to Your Ideal Clients
Focus your marketing efforts on your ideal clients. Create a client persona – a fictional character that represents your ideal client. Think about their age, income, challenges, and what would make them reach out to you. Tailor your website and messaging to resonate with this persona to attract high-quality leads.
To build an impactful persona, follow these simple steps:
- Collect information about past cases and clients. Are there any patterns? Who, based on these details, gravitates towards your law firm? Consider age, income, and education level. These can provide clues about who your ideal client already is — or who you want them to be.
- Create a fictional client. Don't be afraid to get specific. Draw on the age, gender, occupation, and other details of your ideal clients, but also mention deep-seated goals or challenges. What are this person's pain points? How would working with your law firm help this individual?
- Create a storyboard. A successful storyboard should feature specific situations in which your ideal client might seek out your personal injury firm. Which type of accident would drive this person to your practice? Which keywords would they use to find you online?
Your website’s layout, content, tone, and overall messaging should align with the clients you want to reach. By making these adjustments, you’ll attract higher-quality leads who are more likely to engage with your firm and become committed clients.
Level up Your Strategy and Get More Personal Injury Leads
Feeling overwhelmed by all this? You don’t have to do it alone. If you’re looking to score more and better personal injury leads, our team of marketing experts is here to help. We’ll work with you to develop a solid, customized marketing strategy that brings the right clients to your door.
Ready to take your personal injury practice to the next level? Feel free to schedule your consultation today.
