There’s more competition than ever for personal injury law firms. To keep up with the competition, more firms are investing in traditional and digital marketing. Our latest research found nearly 70% recall seeing an advertisement on TV or radio for a personal injury law firm at some point in the last year, a stark increase from 57% across the legal industry.
Additionally, costs are rising for personal injury firms to advertise online across all channels thanks to increased demand from consumers and competition from other firms. And this is true across search platforms, ad types, and demographics.
Despite the increasing costs, personal injury firms need to spend more than other types of firms to attract new clients and still struggle to convert website traffic into leads and potential clients. Why? Our data shows it all comes down to speed.
Personal injury law seekers make hiring decisions quickly – more than 50% hire an attorney within three days. If you don’t get back to them quickly, nearly all personal injury seekers will move on to another firm if they don’t receive a response within 48 hours.
Firms succeeding with this demographic have strong online credibility including reviews and videos that build trust in your firms' capabilities and use the latest technology to give potential clients all the resources and knowledge they need to make quick decisions with confidence.
Increase Confidence and Credibility for Your Personal Injury Firm Online
People looking for a personal injury lawyer want to feel confident in their choice, and they often build that trust through your online presence. They turn to platforms like Google Reviews, Yelp, YouTube, and your website to gather information before deciding. More than half of personal injury law seekers read four to six reviews on search engines and legal directories, focusing on your overall star rating and former clients' feedback. They also visit your website to explore your services. Scorpion found that three out of four searchers actively visit law firm websites to learn about their rights and what you offer.
Building a strong review strategy builds trust with prospects you’ve never met and lets them do as much research on their own as possible.
Ask for and Respond to Reviews From Former and Current Clients
Asking for reviews from current and former clients is one of the easiest ways to build credibility and trust online. It’s a low-cost, low-effort tactic that converts leads at higher rates and increases your placement on search engine result pages (SERPs).
Consistently receiving high-quality reviews shows search engines and potential clients that your business is active, reputable, and trusted. Boosting credibility signals even further by actively engaging with reviews on search engines, directory listing sites like LegalZoom, and social media platforms.
How you show up online determines who books with your firm. Scorpion helps you track and engage with customer reviews on all the websites that matter. Find Out How.
Check your state bar ethics guidelines regarding review solicitation before soliciting reviews to ensure compliance.
Build Trust and Credibility by Delivering Information Personal Injury Seekers Need the Most
Build credibility and trust online by creating a website and social media presence that give potential clients the tools, resources, and tips that help potential clients navigate their cases.
Build trust by showing potential clients who you are by offering clear descriptions of your services and biographies of your attorneys that showcase who clients interact with and what kinds of legal counsel they can expect from your firm.
Our team has decades of experience building personal injury law websites that convert traffic into clients. See What We Can Do for Your Firm Today.
Leverage Technology to Increase Conversions on Your Personal Injury Website
Enhance client conversations and streamline your personal injury firm’s processes by integrating these tools into your website and client interactions:
- Text Messaging: Personal injury clients are increasingly open to text communication. Implement SMS tools to offer a quick way for clients to reach out, especially for initial contacts. Text messaging sets you apart in a competitive market where phone calls and emails still dominate.
- AI-Powered Chat: Incorporate AI-powered chat features on your website. AI-powered chat offers 24/7 availability and handles a high volume of inquiries without limits.
- Online Scheduling: Create a seamless client experience with online booking. Over 80% of personal injury seekers want to schedule an appointment with you online.
Make it easier for potential clients to book your services and get more of the right clients. Learn More About Our Digital Marketing Strategies Today.
Ready to get started? Check out Scorpion’s latest report on digital marketing trends in legal and speak to an expert about how to incorporate those findings into your personal injury firm’s digital marketing strategy.
