If you’re not seeing the number of clients you hoped to by this time of year, it may be time to rethink your lead generation strategy for your family law practice. These tips will help you refine your approach, attract more qualified family law firm leads, and convert them to clients.
Build Trust Early by Answering Questions
When they first begin their search, many people aren’t ready to hire an attorney yet. They may not want to deal with high-pressure tactics at this stage. Instead of pushing them toward the competition, help them by answering questions they have about family law. By being a trusted, helpful resource, you’ll stay top of mind when they’re ready to make their decision.
Here are a couple ideas to help you develop content that creates real value:
- Create a list of common questions: Start writing down the questions your clients have, speak with your staff, review competitor FAQs, and use Google’s autocomplete feature to identify common questions. This list will be a goldmine for content ideas with which to attract leads over time.
- Combine video and blog content: A video FAQ series, paired with transcribed content, is a great way to reach your audience. Search engines favor this type of content, making this strategy one that help generate more qualified leads.
Reach Higher-Quality Leads Through Paid Advertising
When you want to reach leads who are actively looking for family law services, paid ads can be highly effective.
Here’s how you can gain more family law firm leads by making your ads work harder for you:
- Advertise on legal review sites & family law publications: Even though some review sites don’t allow ads, you can often sponsor your practice and appear at the top of their search results. Display ads on reputable family law websites can also attract higher-quality leads.
- Advertise on general business review sites: Don’t overlook general review sites like Google and Yelp. Sponsoring your practice on these platforms can increase your visibility. Social media platforms like Facebook are also valuable for targeting prospects with incredible precision.
- Invest in PPC campaigns: Pay-per-click (PPC) advertising on platforms like Google and Bing can be highly effective in attracting leads who are actively searching for family law services. You only pay for the clicks you get, and you can target specific keywords relevant to your practice to drive qualified traffic directly to your website.
Maintain a Strong Reputation Online
Regularly check your practice’s online reviews and listings. Positive reviews from satisfied clients can be a powerful tool to attract new business. High-quality leads often read reviews before reaching out. Keep your profiles updated and respond to reviews to build trust and credibility.
Focus on What Works with RevenueMAX
When it comes to growing your family law practice, it’s about more than just generating leads—it’s about generating the right leads that lead to more revenue. RevenueMAX is a suite of tools designed by Scorpion to help you not only attract more leads but also convert them into paying clients.
RevenueMAX uses first-party data to continuously train and refine your advertising efforts, maximizing your practice’s revenue:
- Advertising AI adjusts your spend across channels like Google, Facebook, and Instagram to make sure your money is spent where it will generate the most revenue.
- Landing Page AI designs pages tailored to your ad campaigns to generate more leads and increase your revenue
- Leads AI records, transcribes, and analyzes each lead, uncovering key patterns so you can prioritize the most valuable leads. You’ll know where to spend your time and where to make improvements to increase lead-to-client conversion rates.
By analyzing website visitor data, RevenueMAX helps you understand why people choose your practice, so you can create more effective, personalized experiences for future visitors. It also provides full visibility into the channels, customers, and locations that bring the best results. This insight allows you to adjust your marketing to ensure you’re getting the best ROI across all your channels.
Getting the Right Kind of Family Law Firm Leads
Attracting and converting high-quality leads is essential for the growth of your family law practice. By offering valuable content, using smart strategies for paid advertising, and taking advantage of tools like Scorpion’s RevenueMAX, you can ensure that your marketing efforts are driving the right leads to your firm. Stay ahead of the competition, and make your practice the first choice for those who need exceptional family law services.
