How To Get More Bankruptcy Clients With Lead Generation
Lead generation encourages potential clients to visit your website, call your firm, and seek your legal services. It demonstrates your knowledge of the law and reaches clients where they are. You can use paid advertisements, social media, content marketing, and even search engine optimization (SEO) to generate leads for your law firm.
You know that bankruptcy law is competitive and the fight for clients can be fierce. Lead generation strategies for bankruptcy law help you stay ahead of the competition and bring clients to you. Generating client interest is crucial to your bankruptcy firm's success, and Scorpion knows how to help with law firm marketing better than anyone. You can learn how to get more bankruptcy clients with lead generation and increase your revenue.
What Is Lead Generation?
A lead is any client who is potentially interested in your bankruptcy services. Lead generation reaches out to potential clients early in their search. It helps earn trust, build relationships, and demonstrate knowledge to encourage clients to hire you. When clients want to engage with your firm, they seek more than just a sales pitch. They want to trust what you say and feel confident that you are the right choice for them.
Effective lead generation is not just about the quantity of leads but about their quality. Your strategies should focus on the channels for finding high-quality and interested clients. Powerful lead generation strategies focus on these clients, who are more likely to hire your law firm. This vastly improves your return on investment with your advertising and lead generation budget.
Five Different Types of Leads
There are five different types of leads your sales and marketing team will help generate.
New Lead: This is any potential customer who has visited your website, seen your social media, or made some other initial contact with your bankruptcy law firm.
Working Lead: You are actively engaged in conversation with this lead. You have talked to the potential client by phone, email, or social media post. They may also simply be following your social media or other digital presence.
Nurturing Lead: This client is not interested at the moment but may be interested in your services later. You can contact them with social media shares, newsletters, and other forms of contact to stay in contact and encourage their interest.
Unqualified Lead: This is a lead who is not interested in your services.
Qualified Lead: This lead wants you to represent them in their bankruptcy case. This is also referred to as a sales lead. Qualified leads directly contribute to your client base and your revenue stream.
How To Generate Leads for Your Bankruptcy Law Firm
Your ultimate goal is to convert as many potential leads into qualified leads as possible. You do not have to handle this alone. Legal marketing and advertising specialists understand lead generation strategies that work for bankruptcy law firms like yours. These professionals will use several techniques to generate leads for you.
Paid Advertising
The right advertisement can generate countless leads for your bankruptcy firm. Paid advertising includes several advertising techniques, such as:
Pay-Per-Click (PPC) Advertisements: PPC ads only cost you when someone actually clicks on the link or ad. This means you do not waste money on people who simply glance at or never even see your advertisement. This targeted advertising strategy saves you money and focuses on actual leads the advertisement generates.
Paid Social Media Ads: Social media is a great place to advertise because that is where clients spend a significant amount of time. Paid ads on social media sites make your bankruptcy services more visible and interesting.
Traditional Advertising: Many firms still use traditional advertising methods like television, print media, and other strategies. These are still effective in local markets and when targeted appropriately.
Social Media Posts
Today's clients look for bankruptcy services everywhere online, including on social media. Social media marketing is a powerful tool you can use to generate more effective leads that increase your return on investment.
Social media sites such as Facebook, Twitter, Instagram, and TikTok are used by all types of people. Your marketing team can create engaging posts that catch readers' attention and focus them on your bankruptcy services. These tips can help increase lead generation from your social media posts:
Create relevant bankruptcy posts that inform your reader and connect to your website
Share recent successes from your law firm
Post client testimonials that prove you are an excellent bankruptcy attorney
Set up a business page with consistent branding across multiple social media sites
Managing social media across multiple platforms is essential but can also be time-consuming. Social media marketing experts can manage your web presence for you so that you can focus on client matters instead.
Search Engine Optimization
Search engine optimization (SEO) is the process of improving your website so it appears higher in search engine results. When a bankruptcy client types in a search for "Bankruptcy attorney in [your city]," you want your result to be as high on the list as possible. Law firms near the bottom of the results or on the second page are much less likely to win qualified leads.
SEO strategies accomplish this goal through several techniques and strategies that improve your search results. These include, but are far from limited to:
Keyword optimization and research
Optimizing technical SEO elements
Tracking and measuring actual results
Using SEO effectively is often difficult without the right assistance. The good news is that you do not have to learn SEO yourself but can instead trust law firm marketing professionals who can do it for you. They focus on these strategies while you use your time more effectively elsewhere to increase your bankruptcy firm's bottom line.
Content Marketing for Bankruptcy Law Firms
Legal content marketing is one of the most crucial lead generation strategies for bankruptcy law firms. It creates and distributes valuable, relevant, and helpful legal information. It informs potential clients about legal issues that are relevant to them. This content focuses on your target audience and demonstrates your knowledge of bankruptcy law.
Many attorneys attempt to create their own content but forget that content marketing also requires alignment with SEO principles. The right bankruptcy content targets your audiences' reading levels, keyword searches, interests, and much more. An appropriate content strategy also uses appropriate link-building between your pages to connect them in ways that increase your ranking in client search results.
Content marketing for your bankruptcy firm can include:
Information-rich web pages
Blogs
Legal or client alerts
Videos and images
Press releases
Social media posts
Frequently asked questions and checklists
Begin Lead Generation for Your Bankruptcy Law Firm
The right lead generation strategies bring in more clients to your bankruptcy practice. These strategies focus on the most effective areas to get you the clients you desire. Scorpion Legal employs legal marketing professionals that build customized strategies to increase your revenue stream. We know how to target the clients you want and how best to reach them.
Bankruptcy law is a competitive field. Lead generation highlights your law practice and the bankruptcy services you offer. It helps you demonstrate your value to potential clients to generate high-quality leads. Our marketing professionals handle your lead generation so that you can focus on higher-earning work, such as representing your clients. We help bring them through the door and you offer the quality representation you always have.
If you want to increase your client base and your revenue, contact us today to learn more. We will help you customize a plan that meets your budget and your needs.
