The legal industry is more competitive than ever, with more than 1.3 million lawyers in the U.S. alone, according to the ABA Profile of the Legal Profession. For bankruptcy lawyers, standing out from the crowd is crucial to attracting clients and maintaining a steady flow of business.
You can draw in potential clients by creating valuable content for your bankruptcy law firm’s website. Well-crafted content can highlight your insight, build trust, and expand your reach, ultimately bringing more clients to your firm.
What’s important to remember is that you are an expert who helps people every day. Your advice, your counsel, and your perspective on what’s happening in the world of bankruptcy are valuable. Many people don’t know the answers, and you have the opportunity to be a trusted local authority—guiding them through the process and, ultimately, earning their trust and business.
Most people think about writing content for the purposes of search engines. Instead, think about generating valuable content for the purposes of your future clients.
This guide will walk you through key strategies to create engaging content for your bankruptcy law firm website.
1. Plan Your Content with a Calendar
A content calendar is essential for planning your law firm’s social media and website content. It helps you stay organized and ensures your posts align with your goals. When you're just starting out, your website might consist of only a few basic pages. But over time, as you add valuable information, it can grow into a powerful resource for your clients. The biggest challenge most attorneys face is finding the time to create and manage content. If you're serious about investing in your firm for the long haul, the best way to begin is by setting aside dedicated time and committing to the process.
Here’s how to get started.
Know Your Audience
Before creating content, you can think about interactions you have with clients every day. You can build a short list of common questions that you get to help drum up ideas to generate content.
Here are a few bankruptcy related audience questions:
What are my clients’ primary concerns when seeking bankruptcy help?
What are the specific challenges my clients face?
How do I help them navigate those challenges?
What are the most common questions my initial clients ask me?
What are some common misconceptions about bankruptcy?
Create Your Calendar
Your content calendar should visually outline:
Post dates and times (when are you going to post this)
The platforms where posts will appear (e.g., Instagram, Facebook, LinkedIn)
Content format (text, video, images)
Relevant hashtags and links
If you’re looking to expand your strategy, consider adding:
Location-based targeting
Interactive features (e.g., polls, live Q&A)
Campaigns like client testimonials or informative series
Choose the Right Format For Your Content Calendar
If you’re just starting out, a simple spreadsheet or Google Calendar might be sufficient. As your content grows, consider using specialized tools or software that offer a more interactive experience.
Incorporate Keywords for Visibility
Including the right keywords can help potential clients find your content online. While the primary goal should be to educate and engage your prospective clients, it’s also important to write content that highlights the area you serve. This helps people understand where you offer your services and who you’re able to help.
You can include terms like:
Bankruptcy attorney in [city, state]
How to file for bankruptcy in [city, state]
Filing chapter 7 bankruptcy in [state]
By integrating these keywords naturally into your content, you can help improve your website’s visibility in search results.
2. Show Your Knowledge & Personality
There's a lot of ways to reach more people with your expertise. Here’s some of the ways to make the most of it.
Engage in Relevant Groups
Besides just writing or publishing content on your website, social media is a powerful tool to showcase your knowledge and build a connection with potential clients. You can increase your visibility by participating in LinkedIn or Facebook groups that focus on bankruptcy law. Share insights, answer questions, and engage in discussions about bankruptcy. Be sure to clarify that your responses are informational, not legal advice.
Create Valuable Blog Content
Starting a blog on your website is a great way to educate your audience.
72% of legal consumers prefer educational posts on attorney websites. (The Scorpion Pulse)
As an example, you can write posts on topics with your own unique spin:
The bankruptcy process
Common bankruptcy myths
What to expect during a bankruptcy consultation
How much does bankruptcy cost?
What is a 341 meeting?
A latest client story you helped through bankruptcy.
Blogs not only educate potential clients but also improve your site’s SEO, making it easier for people to find your services.
Attend Industry Events
Both online and in-person events can help you network with other professionals and stay updated on legal developments.
Consider attending:
- State bar conferences
- Bankruptcy law seminars
- Alumni networking events
Since you are there, you can write about what you learned, what you experienced, and expand your social network as well.
3. Select the Right Distribution Channels
To maximize the reach of your content, choose the appropriate distribution channels.
You can use three main types of content distribution:
- Owned Content: This includes content you publish on your own platforms, such as your website, social media, and email newsletters. You have full control over the timing and messaging.
- Earned Content: This refers to exposure through third-party channels, like media mentions, guest articles, or social media shares. These are great ways to increase your credibility without paid ads.
- Paid Content: Paid content includes sponsored posts or ads. Once your budget allows, you can invest in paid social media ads or Google ads to further promote your firm.
“Strong content isn’t just informative—it’s your best tool for being discovered by the right clients at the right moment.”
Scorpion Can Help Your Bankruptcy Law Firm
Creating content for your bankruptcy law firm website doesn’t have to be complicated. It's important that it's thorough, valuable, and executed well.
By planning ahead with a content calendar, showing your insight through blogs and social media, and choosing the right distribution channels, you can attract more clients and strengthen your online presence.
If you are looking for help to do any of the above or more, we're here to help. We've helped bankruptcy attorneys reach more clients and grow their revenue for over 20 years.
Contact Scorpion today to schedule a content strategy consultation.
