Law firm SEO (search engine optimization) is a proven way to drive traffic to your law firm’s website and generate leads and clients consistently. But successful SEO requires specialized knowledge and a skill set you may not have the time to acquire. As a busy lawyer, it’s understandable that you might want a bit of help. This means that you might need to work with an SEO company to develop and implement an effective SEO strategy.
Qualities a good law firm SEO company should have
Choosing the right company to work with is critical and will determine the results you'll get. Here are the qualities you need in an SEO partner:
Results and a focus on ROI
Ultimately, results determine the success of an SEO partnership. These results take time, so there should be a system for measuring progress. You want to work with a legal SEO company that's results-driven and focused on delivering a positive return on investment (ROI).
Proven expertise and experience
Your law firm SEO partner should have a proven track record of improved search engine rankings and increased revenue. Find out who the company has worked for and what results they've achieved. And because SEO is a fast-paced industry, it is essential to stay up-to-date with the latest SEO trends and updates.
Transparency and communication
Effective business relationships require effective communication. A good law firm SEO partner should be transparent, inform you about their strategies, and provide progress updates. They should also respond to your inquiries promptly and be open to discussing their process.
Customized approach
There’s no one-size fits-all in law firm SEO. So you want an SEO company that knows this and will take the time to understand your law firm, target audience, and specific goals — and tailor their SEO strategies to achieve your practice goals.
Full service
Search engine optimization is more than keyword research. You need to work with a law firm SEO agency with the expertise to provide several law firm SEO services, such as technical SEO, link building, content creation, local SEO, mobile optimization, and more. This allows you to work with one SEO company instead of hiring multiple companies to handle the different aspects of SEO.
White Hat SEO
White hat SEO refers to SEO practices that are ethical and approved by search engines. Always work with law firm SEO agencies that adopt white hat techniques in their SEO strategy. Using black hat strategies can make search engines ban your website from appearing on search engine results.
What a law firm SEO company can do for you
Ultimately, a good law firm SEO agency will help improve your website’s ranking on search engines, drive organic traffic to your website, and help generate more leads and clients for your law practice. Here are the specific lawyer SEO services they should provide:
Website audit
An SEO agency will audit a website for issues, strengths, and opportunities. Some of the specific things law firm SEO experts will analyze during the auditing process include your website's:
- Structure
- Appearance on mobile devices
- Load speed
- User experience
- Backlink profile
- Indexing and crawlability (whether search engines can scan and index your web pages)
Keyword research
Law firm SEO companies will perform in-depth keyword research to identify relevant search terms and phrases your target audience uses when searching for the kinds of legal services you provide. The company should analyze keyword search volume, ranking difficulty or competitiveness, relevance, and search intent to select the keywords your law firm website should focus on ranking for.
On-Page SEO
Your attorney SEO experts will also pay attention to on-page SEO, also known as on-site SEO. On-page SEO ensures that specific elements on your website, such as titles, headers, and tags, are set up to make it easy for search engines to access your website content. If search engines can easily view and understand your website's content, it will improve your search visibility and traffic.
On-page SEO entails ensuring the correct hierarchy of headings, paying attention to internal linking, adding meta tags, using images, and complying with accessibility guidelines.
Technical SEO
Technical SEO involves improving the technical aspect of your website to make it easier for search engines to scan and index. SEO agencies will analyze and enhance your website's technical SEO. Some of the ways they will do so include:
- Increasing your site speed
- Fixing broken internal and external links
- Improving site architecture
- Implementing structured data markup
- Ensuring proper XML sitemaps and robots.txt files are in place
Content marketing
SEO agencies can also provide law firm content marketing services to help you create quality and engaging website content to build authority and thought leadership, improve your website ranking, and drive traffic.
This typically involves creating blog posts, case studies, service pages, and news articles. Your lawyer SEO partners can also help you develop your law firm's content marketing strategy to achieve specific goals.
Link building
Building high-quality backlinks from reputable websites is an essential aspect of SEO and one key factor that affects ranking. This is one of the more challenging areas of SEO where expert help can really pay off.
An SEO agency will help you develop a strategy for acquiring relevant and authoritative backlinks to your website. This may involve content promotion, guest blogging, listing your law firm's website on lawyer directories like Martindale-Avvo, and other link-building techniques.
Local SEO
Law practice is often localized, so no successful law firm SEO strategy is complete without ensuring your website appears in local search results. A law firm SEO company can help you build a robust online presence and local SEO by creating a Google Business profile, listings in local directories, and location-based service pages to improve your visibility in local search results.
Achieve your law firm SEO goals with an SEO company you can trust
When seeking a law firm SEO company, look for one with a proven track record of delivering results for other law firms. Scorpion has provided law firms in different practice areas with SEO services for over 20 years. Our digital marketing experts have helped law firms like yours increase their website ranking, get more legal clients, and increase revenue.
Contact us today to discover why our legal SEO strategies give our clients impressive results.
