Our brand research includes helping you pinpoint who makes up your target audience and what it takes to gain them as new customers.
Customize your marketing messages
One message does not appeal to all. Our brand research includes helping you tailor your marketing so you capture the attention of all your customers and not just some.
Personalize how you connect with your customers
We help you create high-intent marketing campaigns that are powered by information we’ve gathered through brand research, so we know exactly what your customers want to hear.
build a long lasting brand
Good brands start with research
Coke. Apple. Disney. All of your favorite brands are fully invested in one thing that continues to keep their brands on top: research. Shouldn't you follow suit?
With brand research from Scorpion, we can help you wherever you are in your business. Regardless of whether you just started or have been in business for a few decades, our team is here to partner with you to build a brand that people love.
How does it work? Our award-winning brand team will start by researching your local audience. We will work with you to learn all about your customers, your competitors, and how you can stand out. Then, we will use the research to come up with messaging, design, logos, and other marketing material. We will even test it with your ideal audience to get feedback on how it's working before launch.
Finally, we will help you launch and manage your new brand across all of your marketing material, leaving you the time to run your best business.
"All the support we have gotten from everyone has been a blessing. We truly feel loved and know that the team cares about our business and success. Any questions or concerns we’ve had have been answered and resolved."
Julie Herrera
The Faith Electric Group, Inc.
Additional Solutions
More ways to improve your brand
Let's get every side of your business working together.
Website Management
Convert more of your traffic
Whether a website visitor becomes a new customer or just another bounce is determined in seconds. That’s why we help you build a website that catches visitors’ attention and gets them to contact you!
We use the unmatched insight of artificial intelligence to help you rank and get organic leads that turn into customers. Then we give you full visibility and control so you know what every dollar is doing.
We set up advertising for your business everywhere your customers look for you online. Then we continually meet with you to review the strategy, lead flow, and budget to give you results you can see.
Our team helps you develop and manage your content calendar, creating well-written, persuasive, and even high-ranking content. We then post on all your platforms to help you reach your goals!
“Our cost per lead is going down, and our Google rankings are going up. It’s been a really great experience with Scorpion.”
Billy Gouty
Owner, ServiceOne Air Conditioning & Plumbing
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Let's get running
We partner with you to create a digital marketing strategy that works for your business, not anyone else’s. Your customers find and choose you, again and again. And you get more of what you want out of your business. Every day.
Brand research is a tool for businesses looking to understand the public's perception of their brand and how to optimally market it. It can help inform decisions about everything from which logos and colors to use, to what type of content resonates with customers. By gathering customer feedback across different demographics and locations, brand research helps companies better understand how customers view their brand identities, as well as how to make those brand identities more attractive. It also provides a valuable insight into how competitors are performing within similar marketplaces, enabling brand decisions to be made based on concrete information instead of instinct alone.
Why do I need brand research?
Brand research plays a key role in the success and growth of any business. It provides a snapshot into what is working and what is not, enabling businesses to make informed decisions about their brand, products, and services. This helps to discover insights about customers, such as their preferences, wants, needs, and perceptions, allowing a brand to create content that resonates with its audience. Brand research also helps identify areas for brand improvement and protects brand reputation by alerting businesses to potential issues that can be addressed with strategic solutions. One can say brand research lays the foundation for success in terms of brand identity establishment and reinforcement as well as relationship building with customers.
“Our cost per lead is going down, and our Google rankings are going up. It’s been a really great experience with Scorpion.” Billy Gouty Owner, ServiceOne Air Conditioning & Plumbing