This episode of The Sharpest Tool podcast talks about how social media can be used for lead generation. Josh and Bosco say that people often have small problems that they don't address immediately, but eventually, they become big problems that they can't ignore. This is when they might be more likely to see an ad for a plumber and make a phone call. Social media is a great way to bring these problems to the top of people's minds and encourage them to take action.
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