How Your Brand Connects with Customers | The Sharpest Tool

This episode of The Sharpest Tool dives into the importance of brand, with host Josh Smith (JRP) and Nicholas Bosco discussing what a brand truly is and how to build strong customer connections. Bosco argues that brand is more than just a logo or slogan; it's the sum of all the interactions that customers have with a business. He emphasizes the importance of creating an emotional connection with customers and being remarkable in order to stand out from the competition. The episode also references Seth Godin's book Purple Cow, which argues that businesses need to be remarkable to be successful.

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