7 Roofing Advertising Ideas

Roofing advertising is a powerful way to communicate your services and build brand awareness for your roofing company. Whether you specialize in residential or commercial roofing, there are many ways to advertise your business and attract new customers and retain existing ones. The key is to choose the right mix of roofing ads that will resonate with your target audience and help grow your business.

What Are Roofing Advertising Ideas?

Roofing advertising ideas are the strategies and tactics you use to promote your roofing company. They’re the specific steps you take to promote your brand and services, as well as attract, engage (or reengage), and convert potential customers and current clients.

How Do I Advertise My Roofing Business?

Advertising your roofing business can be done in many ways, and using a combination of methods will ensure a well-rounded approach. Here are some roofing ad examples that can help you get started.

7 Roofing Advertising Ideas

1. Market on Social Media & Use Social Media Ads

Social media is a great platform to build brand awareness and engage with potential customers. You can create unique content, share before-and-after photos of your completed roofing projects, and offer DIY tips via video marketing to show off your expertise.

For even better results, use social media ads. Platforms like Facebook and Instagram allow you to target specific audiences based on location, age, and interests with creative roofing ads. By setting a budget and tracking performance, you can ensure your roofing advertisements reach the right people at the right time.

2. Use Email Marketing

Email marketing is an effective way to stay connected with both new leads and existing customers. You can use email to share promotions, special offers, and roofing tips. You can also build trust by sharing images and videos of your past projects or offering valuable advice about roof maintenance.

3. Gather Customer Reviews & Testimonials

Any roofing company’s success can depend on social proof and word-of-mouth marketing. In fact, customers who are looking for and considering any type of business, service, or product expect to see a number of online customer reviews.

Customer reviews and testimonials make your prospects feel confident choosing you. After completing a project, ask satisfied customers for a short review on Google or another platform. You can also encourage referrals by offering incentives like discounts or small gift cards.

4. Create a Search Engine-Optimized Website

Search engine optimization (SEO) makes your roofing website, ads, and other marketing materials show up when potential customers search online. By using relevant keywords and ensuring that your site is mobile-friendly and easy to navigate, you can increase your chances of ranking higher in search engine results. With services like Ahrefs, Scorpion, or Semrush, you can create content that improves your ability to rank on the search engine results page (SERP).

To take it a step further, focus on local SEO by claiming your Google Business Profile and tailoring your site for location-based searches.

5. Send Direct Mail & Use Traditional Advertising Methods

Traditional roofing advertisements can still be highly effective when combined with digital efforts. Direct mail, such as postcards, flyers, or brochures, is a great way to stay top of mind with your current customers. You can also ask customers if you can place a branded yard sign at their property while you work—this offers visibility to neighbors and passersby.

6. Use Paid Advertisements

Paid roofing ads, such as Google Ads, YouTube, or other social media ads, allow you to target specific audiences when they are actively searching for roofing services. With Google Ads, you can set a custom budget and track your ads’ performance. These ads will appear when users search for keywords related to your services, ensuring you’re visible to people who need your help.

7. Invest in Advertising Software

Scorpion’s marketing software simplifies the process of creating, managing, and analyzing your roofing advertising all through a single platform. We can analyze your roofing marketing ideas and content marketing, and with digital solutions like RevenueMax, we can automate your ads, track performance, personalize your messaging, and pinpoint exactly what tactics work best, eliminating anything that isn’t working for you.

Use Roofing Ad Ideas to Improve Brand Awareness & Conversions

Creative roofing ads that address the specific needs of your audience are more likely to send leads your way and get them to hire you, especially when you’re using social media ads, email marketing, customer reviews, and other strategies all in conjunction. Each advertising method plays a key role in building your brand, attracting new business, and compounding the success of your roofing company ads.

Consider using a tool like Scorpion to streamline your roofing advertising efforts and improve their performance. With the right approach, you’ll engage your target audience and convert them into loyal customers.