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Social media isn’t just for big brands—it’s a powerful tool for local businesses, including plumbing companies. More than 91% of businesses use social media to connect with customers. If your plumbing business isn’t active online, you could be missing out on valuable opportunities to attract and engage new clients.
You might wonder: Do people really look for plumbing-related content on social media? The answer is yes—if the content is engaging, helpful, and relevant. The right approach to social media can help you connect with homeowners, build trust, and grow your business.
Let’s explore the basics of social media marketing for plumbers, along with eight post ideas to help you get started.
Choosing the Right Social Media Platform
Before you start posting, decide which platform makes the most sense for your plumbing business. Managing multiple accounts can be time-consuming, so it’s best to focus on one or two platforms where your audience is most active.
Here are three popular social media platforms for plumbers:
- Facebook – With its large user base and community-focused features, Facebook is great for sharing photos, videos, and customer reviews. Many homeowners (especially those aged 30-49) turn to Facebook for recommendations.
- YouTube – If you enjoy making videos, YouTube is an excellent platform for sharing DIY plumbing tips, behind-the-scenes footage, and customer testimonials.
- Instagram – This platform is perfect for sharing high-quality photos and short videos. Instagram’s Stories feature allows you to showcase daily operations and interact with followers in real time.
Choose the platform that best matches your content style and target audience. If you prefer text and images, Facebook and Instagram are great choices. If video content is your strength, YouTube might be the way to go.
Examples to Inspire: 8 Social Media Plumbing Content Ideas
Creating content consistently can be challenging, but with a solid plan, your social media presence can grow steadily. Let’s dive into eight types of posts that work well for plumbers.
1. Share Plumbing Tips & DIY Advice
Providing value is key to social media success. Share simple plumbing tips that homeowners can use, such as:
- How to prevent frozen pipes in winter
- Easy ways to fix a leaky faucet
- Signs of a clogged drain
Videos work especially well for DIY tutorials, but you can also create infographics or step-by-step guides.
Take a look at this example from Michael & Son:
2. Post Fun Plumbing Facts
Not everything has to be about business. Fun facts about plumbing can entertain and educate your audience while keeping your brand top of mind. For example:
- Did you know the first flushing toilet dates back to 1596?
- The average person spends about three years of their life on the toilet!
Engaging, lighthearted content can increase interaction and shares. Try searching on the Internet for some fun facts to share.
This YouTube video posted by Dependable Service Plumbing & Air is a great example:
3. Show Behind-the-Scenes Footage
Give your audience a look at what goes on behind the scenes. Whether it’s a tricky installation, a time-lapse of a repair, or a day in the life of a plumber, this type of content makes your business feel more personal and relatable.
A great example of an attention-grabbing shot is this plumbing Facebook post by Classic Plumbing Inc. showing a worker going above and beyond:
4. Highlight Your Team Members
People like doing business with companies they trust. Introduce your team members by sharing a short bio and photo. Recognizing employees not only humanizes your brand but also boosts team morale.
Here’s an example from Allbritten showing off one of their new apprentices:
5. Showcase Your Tools & Equipment
Most homeowners have never seen the professional tools plumbers use. Share photos and short videos explaining how different tools work and how they help you get the job done efficiently.
This great example from Plumbing Services Solutions Inc. shows off their equipment while paying homage to the local area:
6. Share Your Best Work
Whether you’re replacing drainage pipes or installing a kitchen sink, there’s so much that you do every day for your customers. Highlighting this work is a great way to show potential customers what you can do.
Not everything will be photo-worthy, of course. Not many customers will want to see a photo of an unclogged toilet. But some jobs, like installations in bathrooms or kitchens, are great to highlight.
In this shot from Bright Flow Plumbing, they show off the impressive results of unclogging a blocked pipe:
7. Use Humor to Connect with Followers
Plumbing and humor might not seem like an obvious match, but a well-placed joke or meme can make your brand more relatable. It can be easy to bring value to your audience simply by making them laugh. Share some plumbing-related jokes or photos. You can even share memes or create some of your own to make people think about plumbing differently.
This kind of humor shows your audience that you can get the job done while being friendly, relatable, and funny. Just be sure to keep it professional and family-friendly!
This classic meme posted by Works Plumbing shows you can explore “toilet humor” while still keeping it professional:
8. Support a Good Cause
People like supporting businesses that give back. In fact, 70% of consumers want to know what businesses are doing for social and environmental issues.
Share information about causes your business supports, whether it’s donating to clean water initiatives or participating in community events. This demonstrates your commitment to social responsibility and shows your followers that you care about broader issues.
In this Twitter post, Pimlico shares an informative video about the importance of basic sanitation worldwide for World Toilet Day:
Get Started with Social Media Marketing
Building a strong social media presence doesn’t happen overnight, but by posting consistently and engaging with your audience, your plumbing business can stand out online.
If you need help managing your social media, Scorpion is here to assist. Our team specializes in digital marketing for plumbing companies, helping you connect with more customers while you focus on running your business.
Let us take your social media marketing to the next level! Contact us today to get started.
