Video marketing is important for any small business. With video content, you can show potential customers who you are and the services you provide. You can do this by creating explainer videos for your website, educational videos for your customers, or video ads for social media. Digital marketing videos help potential customers see what you're about and inspire them to schedule a service call.
In this article, we’ll cover what you need to know to develop a video marketing plan. Then, we'll show you six great video marketing examples for electricians. Let’s get started.
Electrician Video Marketing: What You Need to Understand
The electrical industry is a hands-on field. As an electrician, you can explain the electrical issue that needs to be fixed, but customers may not understand the technical details. This could create communication problems, such as:
- Customers may undervalue your services because they do not understand the difficulty of the process or the dangers involved.
- Customers may feel like they could perform their own DIY projects, potentially putting themselves and their homes, at risk.
Video marketing is a good solution to these problems. It’s a “show, don’t tell” approach to marketing for electricians. When you turn face-to-face presentations into educational videos, you can speak as if your customer were in the same room with you.
It can explain the challenges of electrical work. You can walk clients through any aspect of the job, explaining technical details and safety concerns as you go. Video production can also help you build trust with your audience.
Video marketing also lets you show your past and current work projects. Electrical companies of all sizes can turn their video content into portfolios. As you’ll see in the following video marketing examples, this can be a great marketing strategy.
Cupertino Electric
Cupertino Electric is a well-known California electrical company with offices in San Jose, San Francisco, and Whittier. They focus on high-quality electrical solutions for commercial customers across the nation. Cupertino Electric has a strong social media presence on Facebook, Twitter, YouTube, and Instagram.
Cupertino’s YouTube channel and Instagram story feed are filled with top-notch video marketing material. From “day in the life” videos about employee appreciation day to a quick interview with a materials handler about his favorite tools, Cupertino's content helps customers understand the company's values and expertise. Their “Top Gun Day” video is an especially fun look at the company's culture.
What We Like About This
Video campaigns on social media can help your business overcome the “facelessness” of the internet. Companies like Cupertino Electric use videos to give their viewers a front-row seat to their daily operations. Using casual content like this on Facebook Live, YouTube, or Instagram is a smart way to connect with your customers and find more leads.
Premier Energy Solutions Inc
Premier Energy Solutions, Inc. is based in Los Angeles and serves the electrical needs of residential and commercial properties across the city’s posh West Side. They design and install lighting, partnering with industry leaders like Lutron and Kohler Generators. Premier Energy Solution's digital marketing reflects the confidence and taste that appeals to its selective customer base.
For example, their Instagram reels are filled with beautiful clips of the properties they’ve worked on. Featuring upbeat music, luxury properties, and obviously exquisite lighting, Premier Energy Solutions holds nothing back. For customers searching for their next electrical contractor, these Reels are an entertaining video portfolio.
Premier Energy Solution’s marketing is:
- Targeted: Videos are tailored to their audience. They serve luxury properties and market accordingly.
- Understated: They don’t “tell” you what they do — they show you what they do using beautiful yet effective video content.
What We Like About This
“Show, don’t tell” is a great principle for electrician marketing. Compiling videos of your past electrical projects lets your videos speak for themselves, and you can use these videos to market your skills for electrical installation, troubleshooting, or repair.
MYR Group
With over 8,500 employees, MYR Group Inc. is a large electrical company that has offices and subsidiaries spread across the United States and Canada, serving both residential and commercial clients. The company specializes in electrical construction projects, working alongside major industrial facilities to ensure a safe working environment.
"Safety” is the keyword for MYR Group’s video marketing. This company has posted several videos about regular electrical equipment inspections because they want you to know that safety and regulatory compliance come first. They even have an interview with one of their regional safety managers posted prominently on their LinkedIn page.
What We Like About This
MYR Group knows its audience and tailors its video production accordingly. Even with so much at stake, MYR Group’s messaging is relaxed and professional. This is precisely the kind of marketing that appeals to a business-to-business (B2B) audience like theirs. You can use MYR Group's examples to inspire your video production and showcase your professionalism to potential customers.
Preferred Electric
Preferred Electric is a respected name in the Chicago area. A premier B2B electrical provider, they design, build and implement reliable electrical systems for schools, office buildings, warehouses, medical treatment centers, etc. In addition, they install generators and backup systems to keep the lights on during hard times.
Preferred Electric’s most recent video is a 2022 Year-in-Review. It briefly summarizes the number of hours worked, conduits installed, miles of wire hooked up, and other impressive metrics. They also have seasonal “day in the life” videos to help them connect with clients on a more personal level.
What We Like About This
Year-In-Review videos are an effective way to showcase your talents because they highlight your most impressive projects. Customers and clients won’t need to ask questions — they can see your work for themselves. You can take a similar approach by creating your own year-in-review videos. Or, if you want to try something different, you can create similar videos that focus on a particular month, quarter, or season.
Video Marketing is for All Electricians
The video marketing examples above are from electrical companies of all sizes. Some are large corporations; others consist of a single electrician and his toolbox. Despite their differences, these companies all use social media and video marketing, in particular, to connect with their target audience.
Scorpion uses the same principles to create marketing strategies for electrical businesses like yours. When working with a company, we build actionable campaigns tailored around their skills, audience demands, and market area. If you need a partner to help you create a video marketing plan and build your brand, please contact our team.
