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Updated March 2025.
If your home services business isn’t already on Microsoft Bing Places for Business, you might be missing out. A listing on Bing Places for Business is an easy and powerful way to boost your local search engine optimization (SEO), attract more customers, and connect with your community. With the right optimization, a Bing business profile can drive more traffic to your website and help you grow your business.
In this blog, we’ll cover why Bing Places for Business matters, as well as how to get your business listed—and looking great—on Bing.
Why Local Searches Matter More Than Ever
The way people search online has changed a lot, and it continues to evolve. With mobile devices and voice search becoming the norm, more and more people are searching for local services from the palm of their hands. In fact, more than 1.5 billion Google searches each month include “near me,” which indicates local intent—and Bing is seeing similar trends. The more your business can stand out in local search results, the more likely you are to attract nearby customers.
And with voice assistants like Alexa, Siri, and Google Assistant on the rise, people are using more natural, conversational language when searching. That means your business needs to be easily discoverable across multiple platforms. A Microsoft Bing Places for Business listing helps ensure your business is front and center when local customers are searching for services like yours.
How Bing Places for Business Can Help You
Having a complete, optimized business listing on Bing Places for Business isn’t just about being listed on Bing; it’s an essential part of your larger digital strategy. In 2025, you want your business to be visible across all local platforms—whether it's Google Business Profile, Apple Maps, or Amazon Business Listings.
Your Bing listing can help increase your online presence, drive traffic to your website, and even generate more leads through advertising. Plus, if your business is easy to find online, it builds trust with your potential customers, which leads to more sales and better relationships in the long run.
6 Simple Steps to Create a Successful Bing Places for Business Listing
Creating your Bing Places for Business listing is important, but it doesn’t have to be complicated. Here’s how to set up a successful Microsoft Bing Places for Business profile in just six easy steps.
1. Create Your Microsoft Account
To get started with Bing Places for Business, you’ll need a Microsoft account. You can also sign in using your Google Business Profile or Facebook account if you already have one. If not, simply create a new Microsoft account. This account will manage all your activity on Bing Places, so make sure it’s secure.
2. Check for Duplicate Listings
Before you create a new listing, search Bing to make sure your business isn’t already listed. Duplicate listings can harm your search visibility and confuse potential customers. If your business is already listed, claim it through the verification process. If it's not listed yet, you’ll be able to create a new one from scratch.
3. Complete Your Business Profile
The more detailed your business profile, the easier it is for customers to find you. Make sure to fill in all the key information.
At a minimum, you’ll need:
- Business Name: Use your full, legal business name (though you can also include any “doing business as” name).
- Business Description: This is your chance to tell potential customers what you do and why they should choose you. Be clear, concise, and highlight your key services.
- Address: If you have a physical location, make sure to add it, along with your service areas if applicable.
- Business Hours: It’s also important to include your business hours and make sure they’re up to date.
- Phone Number: Make it easy for customers to contact you by including a business phone number.
4. Choose the Right Category (Segment)
Bing uses “segments” to categorize businesses. This helps your listing show up when potential customers search for services like yours. Make sure you select the right segment that matches your business, whether you're an electrician, plumber, or HVAC technician. The more accurate the category, the better your chances of appearing in relevant search results.
5. Upload High-Quality Photos
When customers search for your business, your photos are one of the first things they'll see. Make sure the photos you upload are good quality, accurately represent your work, and give potential clients a good sense of what they can expect. Avoid generic stock images and showcase your actual services in action.
6. Link to Your Other Social Channels
Your Bing Places for Business listing should be just one piece of your online presence. Make sure it’s connected to your other social media accounts—whether that’s Facebook, Instagram, LinkedIn, or others. Customers should be able to easily find you wherever they search online.
Also, don’t forget to link to your website and ensure it’s mobile-friendly. Since a large percentage of local searches are done on mobile devices, having a site that’s easy to navigate on smartphones is essential for your success.
Bonus Tip: Use Microsoft Advertising for More Visibility
If you want to take your local search efforts even further, consider integrating your Bing Places for Business profile with Microsoft Advertising. This tool allows you to create paid ads that appear alongside your business listing in search results, helping you reach more local customers. It’s a great way to get even more exposure for your services.
The Importance of Managing Your Reviews & Reputation
Reviews play a crucial role in local search engine optimization (SEO). Make sure you’re actively managing your reviews—not just on Bing, but also on platforms like Google, Yelp, and Facebook. Responding to positive reviews and addressing negative feedback professionally shows that you care about your customers and their experiences. Reviews build trust, and trust leads to more business.
Why a Bing Business Listing Matters
Having a complete and optimized Microsoft Bing Places for Business listing is an excellent way to increase your local visibility and attract more customers. It’s important to have your business listed on multiple platforms, and Bing is an important one to focus on. By following these steps and keeping your listing updated, you'll ensure that your home services business stands out when customers are searching for services near them.
If all of this feels overwhelming or you just don’t have the time to manage it yourself, Scorpion is here to help. We’ve been helping small businesses like yours for over 20 years, offering everything from website design to reputation management and online marketing. Let us help you create and manage your online presence so you can focus on what you do best: running your business.
Why Scorpion?
At Scorpion, we specialize in helping home services businesses grow. Whether you need help with local SEO, website design, or online marketing, our team is here to provide you with the tools and support you need. We offer cutting-edge technology, live dashboards, and mobile apps so you can manage everything on the go.
Let’s talk about your online presence. Schedule a consultation with us today!
