If you're looking to get your home service business on the map and unsure where to start with marketing services– you have come to the right place.
It can be overwhelming to pick what works best for your business, and with so many new tricks and technologies out there, it's nearly impossible to know everything about them all.
When picking some of the best marketing tools for home services, it's important to utilize strategies that resonate with the target audience and effectively showcase the unique offerings of each specific industry.
In this article, we will discuss some of the best marketing tactics to consider with home services businesses and how to apply these tactics to some of the more popular companies.
9 Popular Home Services Marketing Tactics
There are so many marketing strategies out there, and with new ones popping up day and night, it's best to stick to some of the classics. For home services marketing, here are some of the best tactics to consider:
- Search Engine Optimization (SEO)
- Local SEO
- Online Reviews and Testimonials
- Social Media Marketing
- Pay-Per-Click (PPC) Advertising
- Content Marketing
- Referral Programs
- Email Marketing
- Strategic Partnerships
Search Engine Optimization (SEO)
SEO techniques can help home services companies improve their organic search rankings and increase visibility in search engine results. Companies with a website can use SEO to attract organic traffic and generate leads by optimizing their website content with relevant keywords, creating informative blog posts, and building relationships with high-quality backlinks.
Local Search Marketing
Focusing on local search marketing is crucial for home service businesses primarily serving local customers. The local search involves creating and optimizing online directories such as Google My Business, Yelp, and Bing. Filling these search engines out for your business will ensure your customers have a proper place to go to find your hours of operation, services offered, and phone number to contact you. It is also an excellent place for customers to leave reviews and boost your local search visibility and reputation.
Online Reviews and Testimonials
Positive online reviews and testimonials can significantly impact the reputation and credibility of your home service company. Encouraging satisfied customers to leave reviews on platforms like Google, Yelp, and industry-specific directories can help build trust and attract new customers. You can also display testimonials on your website and social media channels to showcase customer satisfaction and increase consumer trust.
Social Media Marketing
Aside from using social media to showcase testimonials, your company can utilize these platforms to connect with your target audience and showcase your work and team. You can also promote special offers, deals and connect with the people actively searching for your services.
When you create engaging and shareable content with targeted advertising, you build out a community where followers can directly communicate with your business, and you can build brand awareness for customers and potential customers, and generate leads.
Pay-Per-Click (PPC) Advertising
PPC advertising, like Google Ads or social media paid advertising platforms, allows your home services companies to target specific keywords, demographics, and geographic locations immediately. PPC lets your business appear prominently in search results and puts you directly in front of potential customers actively searching for relevant services.
Content Marketing
Content marketing is interwoven within all aspects of your marketing campaigns. From PPC writing to optimizing your website, when you create valuable and informative content, you effectively engage with your target audience and establish industry expertise.
Your home service company can develop blog posts, videos, infographics, and guides that address your customer's common pain points. This content can offer tips and advice or showcase successful projects your business has previously completed. Sharing content this way will build trust and position your company as a valuable resource.
Referral Programs
Implementing a referral program can be a powerful marketing tactic for your home service company. Offering discounts or incentives to customers who refer new clients can help generate word-of-mouth marketing and increase customer loyalty. This tactic relies on providing exceptional service and customer satisfaction to encourage referrals.
Email Marketing
While obtaining emails from your customers may seem daunting, it is well worth the effort. In 2023, the average ROI of Email marketing is $36 for every $1 spent. With such a great return on investment, creating and maintaining a database of customer email addresses can be highly effective for staying connected with existing customers and nurturing leads. Sending regular newsletters, promotional offers, and reminders for routine maintenance or service can generate repeat business and increase referrals.
Strategic Partnerships
Partnerships with complementary businesses or industry influencers can expand reach and attract new customers. Partnerships could include a plumbing company partnering with a local hardware store or an HVAC company collaborating with an interior design firm. Cross-promotion, joint marketing efforts, and referrals can benefit both parties involved and get customers talking about your services.
The Power of Digital Marketing for Home Services: Marketing Tools and Techniques
Not all home services are created equal, especially when it comes to marketing. Different digital marketing techniques will work better for specific home services depending on the industry served. While the nine tactics above are tried and true, not all will work for your business.
Below is a review of popular home service companies and some of the best marketing tools that can significantly impact that industry.
Plumbing
Establishing a solid online presence is critical to reaching potential customers for plumbing companies. A well-designed website that showcases services, testimonials, and contact information is paramount. Additionally, local search engine optimization (SEO) strategies, such as optimizing Google My Business listings, will improve visibility in local search results.
HVAC
Homeowners seeking HVAC services often rely on online research and reviews. Home services companies in the HVAC industry should invest in search engine marketing (SEM) techniques, including pay-per-click (PPC) advertising, to appear prominently in search results. Also, creating informative blog content and sharing maintenance tips for maintaining HVAC units on social media and your website will be a great way to help establish trust and authority with potential customers.
Pest Control
Pest control companies can benefit from targeted local marketing efforts. Utilizing search engine optimization (SEO) to optimize website content with relevant keywords and location-specific information is crucial. Online directories, such as HomeAdvisor and Angie's List, can increase visibility and attract new customers to your business. Also, leveraging email campaigns to offer seasonal tips, discounts, and reminders for routine inspections can help retain customers and encourage referrals.
Moving Services
To effectively market moving services, companies should focus on capturing local leads. Optimizing websites for local search and utilizing location-based keywords is top of the list. Providing detailed information on pricing, services, and customer testimonials is becoming increasingly important to build and establish trust. Develop video content to post on social media showing moving tips, client stories, and behind-the-scenes footage. This will create engagement and educate potential customers about your services. Also, consider establishing partnerships with real estate agents or home staging companies to expand reach and increase referrals.
Electricians
Electricians can benefit from both online and offline marketing strategies. A professionally designed website emphasizing expertise, certifications, and testimonials will instill confidence in potential customers. Using online directories and review platforms to enhance visibility and reputation and networking with local contractors, builders, and interior designers can lead to referrals and strategic partnerships.
Roofing
Roofing companies need to reach homeowners needing repairs or replacements. Creating a visually appealing website with before-and-after photos, customer testimonials, and transparent pricing information is crucial to hit this market. Also, engaging with customers through social media platforms, sharing maintenance tips, and offering free inspections or estimates can help establish credibility and generate leads.
Restoration Services
The focus of a restoration company should be to build trust and credibility. Updating your website to highlight expertise, industry certifications, and case studies will attract potential customers. Search engine marketing (SEM) techniques, such as targeted PPC campaigns, can increase direct search and visibility during emergencies or disasters. Also, participating in local community events, engaging in philanthropic initiatives, or sharing educational content about restoration services on your marketing channels will enhance brand reputation.
Choose Scorpion To Help With Your Home Services Marketing
Selecting the right marketing partner is essential for your home services company's success. Whether in the plumbing, HVAC, or restoration services industry, Scorpion is the ideal choice to help elevate your marketing efforts and drive business growth.
At Scorpion, we understand companies in the home services industry unique requirements and target audiences. Our expertise lies in developing tailored marketing strategies to attract new customers, retain existing ones, and set you apart from the competition. With our comprehensive suite of marketing tools and services, including email marketing, social media marketing, and more, we can maximize your online presence and ensure your message reaches the right audience.
Contact our skilled digital marketing team today to learn more about Scorpion and our services.
