Trusted by HVAC companies nationwide
Your marketing should drive predictable
revenue.
Now it does with RevenueMAX.
The digital marketing and technology solution that drives calls, jobs, and revenue for your HVAC business.
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Book the right jobs, fasterFrom HVAC emergencies to furnace installs, convert leads with quick responses and easy online scheduling.
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Make every dollar countScorpion tracks what’s working, cuts what’s not, and puts your budget toward the jobs that bring in real revenue.
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Get more profitable callsFill your calendar with high-margin installs, system replacements, and service agreements.
HVAC Marketing That Makes You the First Call
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Scorpion ConnectNever miss an opportunityBe there 24/7 with Scorpion Connect: your AI customer service rep that answers questions, books appointments, accepts payments, and gives potential customers everything they need to turn into a booked job.
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Digital AdvertisingExperience advertising that drives revenue
With Advertising AI, your campaigns continuously improve, and even train other providers' AI (like Google, Microsoft, and Meta) to learn what works and remove what doesn’t.
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WebsiteFirst impressions that earn the job
With Scorpion’s award-winning designers and developers, your new website will look great, load fast, and make you the easy choice.
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Marketing TeamGet a team that knows HVAC
You need a marketing team that knows your business. Now you have one, complete with HVAC marketing experts and over two decades of experience maximizing revenue for businesses like yours.
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RankingGet to the top and stay thereWith our search engine optimization technology, Ranking AI, your business will show up for the searches that bring you customers, not empty clicks and traffic.
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ReputationCreate a reputation for results
In a competitive industry like HVAC, a strong reputation can be your greatest asset. With Reputation AI, get more 5-star reviews and use them to get more customers.
Spotlight stories for HVAC companies
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“Our cost per lead is going down, and our organic search rankings are going up. It’s been a really great experience.”
ServiceOne Air Conditioning & Plumbing -
“Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 3x.”
Hembree Heating & Air Conditioning -
"If I could give my past self any advice on marketing, I would say look to Scorpion sooner."
Hedrick's Service Now -
“Since we've started with Scorpion, it has freed up a lot of time for my family where I don't have to look at what is my marketing doing for myself.”
JC Refrigeration
Results that make a difference
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2x Increase in revenue growthLearn More“Our cost per lead is going down, and our organic search rankings are going up. It’s been a really great experience.” -
15x Average monthly ROILearn MoreThe biggest thing for us is confidence. We don’t have to guess if it’s working. Scorpion shows us the results, and we see it in the business every day. -
8x Return on investmentLearn More“Awesome Home Services wouldn’t be where it is today without a partner like Scorpion. They don’t just run campaigns, they become part of your team and ensure everything drives real business results.” -
$4M Revenue increaseLearn More“Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 3x.” -
25x Return on total investmentLearn More"If I could give my past self any advice on marketing, I would say look to Scorpion sooner." -
Learn More"The best part about working with Scorpion is the visibility it gives me. I can see exactly where our leads are coming from and focus on growing the business instead of stressing over marketing."
HVAC news and insights
The information you need to maximize your revenue.
Frequently Asked Questions
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To measure the success of your digital advertising campaign, you need to track a few key metrics. The first and most obvious is the click-through rate (CTR), which measures the percentage of people who click on your ad after seeing it. The higher the CTR, the more successful your campaign You should also track your conversion rate, which measures the percentage of people who took a desired action on your site, such as filling out a contact form or making a purchase. Finally, don't forget about return on investment (ROI), which measures how much revenue you generated compared to how much you spent on the campaign. By keeping track of these metrics, you'll be able to continually refine and improve your digital advertising efforts.
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Digital advertising involves displaying various advertisements on websites, search engines, and social media platforms through the use of various channels such as display ads, video ads, search ads, and social media ads. By leveraging data from user profiles, browsing behavior, and search history, advertisers target their desired audience and display ads that are relevant to their interests. This allows businesses like yours to reach potential customers with the right service at the right time, resulting in a higher chance of conversion. So next time you see an ad that catches your attention, you'll know that it's likely there because of the vast amount of data and targeting strategies behind the scenes.
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Digital advertising is a marketing strategy that utilizes online platforms on the internet to promote products or services. This type of advertising involves the use of targeted and interactive content such as display ads, social media posts, and video ads displayed on websites or mobile apps. The main objective of digital advertising is to capture the attention of potential customers and drive them to take action, such as making a purchase or signing up for a newsletter. With the rise of technology and increase in internet usage, digital advertising has become a crucial component of any successful marketing campaign. Its ability to reach a specific audience with tailored messages and track the success of the campaign makes it a valuable tool for businesses of all sizes.
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Small business advertising is a crucial tool for entrepreneurs and small enterprises to attract customers and increase their visibility. Through a combination of creative strategies and diverse channels, small business owners can effectively promote their products or services to a targeted audience. While large corporations may have massive budgets to support their advertising campaigns, small businesses can be resourceful and rely on cost-effective methods, such as social media marketing, local SEO, email marketing, and event sponsorship. By employing targeted and engaging tactics that resonate with their audience, these businesses can build a strong brand identity and foster long-lasting customer relationships. The power of small business advertising not only lies in garnering attention but also in creating lasting connections between the company and its customers.
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If your digital advertising works, you have phones that are ringing, a full schedule, and employees who are busy. But part of that success means you get complete transparent reporting at all levels of your advertising, including high-level reports on overall leads. If you're ready to dive into the specifics of your campaigns, we make it easy to log in and get access to all the answers you want on your advertising.
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The channels used for your advertising are completely up to you and what your business needs. We tailor our advertising strategies to what we see works best in your market, for your industry, and with your budget. No two businesses are the same, so no two strategies are the same either. In addition, your strategy will always be adjusting to what’s working best now—not what worked yesterday.
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At Scorpion, we don't take a 'set it and forget it' attitude toward your advertising efforts. You can quickly log in to your account using your computer or via our mobile app and manage everything for advertising—including adjusting ad spending, pausing campaigns if your phone is ringing too much, or adjusting where your ads are showing up.