Franchises
Run your bestfranchise marketing
Scale your brand and enhance the digital presence of your franchisees. Drive more revenue and customers, and get clear about how marketing is impacting your bottom line.
Maximize your digital presence and drive more revenue
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All the tools needed to acquire more customers through digital channels
Your customers’ experience with your brand starts online. We blend digital marketing technology with brand and local marketing experts to help you reach and influence more customers to do business with your franchisees.
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Leverage technology and AI to drive leads that turn into profitable revenue
Executing the right digital marketing and advertising campaigns across hundreds of locations is no small task. Scorpion leverages machine learning models to optimize organic and paid campaigns to target and deliver more high quality leads that convert to customers across all of your locations.
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Know which marketing and advertising channels are producing revenue
You shouldn’t have to guess what’s working across your digital marketing campaigns. We use technology to track all the touchpoints your prospects and customers have with your brand across various digital channels, including impressions, visits, calls, online forms, scheduled appointments, and text messaging. We do the heavy lifting, providing you and your franchise owners with insights into what’s working and what needs to be adjusted.
All of your franchise marketing, in one spot
Running a franchise business can be stressful. We help minimize the chaos by providing marketing and operation tools to help. Here's how we do it:
- Market each location or territory individually and your brand as a whole
- Create consistency between each and every location
- Dive into detailed analytics to know how everything is performing.
Whether you're looking to add more franchisees or you need some help marketing the ones you already have, our experienced team can help ease the burden for your franchise business.
Your wins are our wins
We partner with you to create a strategy that works for your business, not anyone else’s. Your ideal customers can find and choose you, again and again—and you get more of what you want out of your business. Every day.
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“We lean on [Scorpion] to a significant extent. They’re important to the operations of our company. They’re important to our reputation, to our brand, to the success of our franchise owners. By far, Scorpion is our most important partnership across Gotcha Covered.” Paul Linenberg President, Gotcha Covered
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“Scorpion’s service is phenomenal. Ever since we started working with them, we’ve been able to maximize our recruitment efforts, and we’ve seen a consistent positive return on investment. We couldn’t have achieved this level of growth so quickly without a hands-on partner like Scorpion.” David Mesa Executive Vice President & Chief Development Officer, PJ's Coffee
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"Before we started working with Scorpion, a lot of our digital services were very fragmented." Jane Campbell Director of Marketing, Empower Brands
How to get started with franchise marketing
Your business needs more than a hope of natural growth. You need to put forth active effort in marketing including developing your website, content, advertising, and SEO technique in order to grow your franchise. Here’s how to get started.
Is website development important for franchises?
Franchises need a digital hub just as much as any other business. Medical centers, pet care, personal services, whatever your franchise falls under, a well-run website is the place to start with your marketing efforts.
However, the journey doesn’t end with the website’s creation. You need to continuously maintain and update your site. Make sure your website includes accurate contact information, details about your services, branch location, and what your franchise is about. As you progress, consider developing compelling content, enhancing digital advertising, and expanding your SEO efforts. Your marketing budget can guide decisions on allocating resources to website development.
What is search engine optimization for franchises?
Search Engine Optimization (SEO) is a powerful tool to boost your website traffic and rank higher in search engine results. Achieving this involves incorporating relevant keywords into your content, conducting market research, and addressing the questions your audience is actively searching for.
People continually seek answers to their questions and inquiries, creating a constant flow of traffic for businesses, including franchises. This is where your SEO efforts come into play. Effective keyword optimization increases your website’s ranking and visibility, and ensures your site is prioritized over your competitors’, resulting in a positive impact on your business performance.
Best practices for SEO efforts for franchises include making sure all your locations are accurately listed on Google maps, using location-based keywords, maintaining consistent branding across all locations, and encouraging customers to leave reviews for each location.
What is digital advertising?
Digital advertising encompasses all content you put out on digital platforms. That includes a diverse array of mediums such as social media ads, banners, interactive landing pages, targeted email campaigns, and commercials.Paired strategically with your content marketing, SEO efforts, and social media presence, digital advertising is an important tool for expanding each branch of your franchise. A localized strategy works exceptionally well, allowing tailored branding efforts for specific locations. Implementing local paid search campaigns, localized display ads, and targeted video campaigns can be particularly effective when showcasing multiple businesses.
List each branch on Google My Business to significantly enhance your chances of being featured when potential customers search for your services within the vicinity of any of your branches.
Do you need to worry about social media marketing for your franchise?
A comprehensive marketing strategy requires an active presence on social media, and franchises are no exception. Whether you have two or ten locations, harnessing the power of social media platforms is essential for building brand awareness.
When you include social media in your marketing strategy, you're opening the doors to organic brand awareness, increased sales, and more leads by communicating with potential customers. Social media posts often become the space where people ask questions about the business or products. By engaging with your audience, you build brand trust and better your chances for lead generation.
Many franchisees choose to be fun or playful with their posts. Others are serious and informative. Whatever approach you choose for your franchise, your messaging needs to be consistent for all your locations since it represents the entire brand. Combine your social media engagement strategy with digital advertising efforts so you're reaching your target audience from multiple angles.
What does content marketing include for franchises?
Content marketing involves the creation and distribution of online resources to establish your brand as a trusted resource.. This includes formats such as blog posts, eBooks, podcast episodes, videos, or any digital material that adds value.
As a franchise, your content development should align seamlessly with the services you offer. For instance, health and fitness franchises can publish informative blog posts about healthy habits or instructional training videos. Similarly, pet services can provide engaging podcast posts on pet care or the latest in veterinary medical breakthroughs. The possibilities are endless for the type of content your franchise can produce.
Before jumping into production, it's important to first start off with strategy. You want to make sure you provide content that people will actually benefit from. That begins with learning what your target audience is searching for and answering those questions in your material. It also involves developing a content calendar so your posts are consistent and organized. Incorporate SEO keywords to enhance visibility and effectively build your brand through valuable content.
We’re ready when you are to start scaling your franchise.
