Winter is here—and so are plumbing problems that can catch homeowners off guard. From broken garbage disposals to burst pipes, these unexpected issues can ruin holiday plans—and cost you jobs if they aren't ready. Broken garbage disposals, overflowing toilets, burst pipes…these are fairly common problems that can drag down any festive occasion.
With so much focus on holiday preparation, most homeowners aren’t prepared when a plumbing disaster strikes. They need service, and they need it fast, so you’ll want to make sure you’re the first one they call. If you haven’t yet created a marketing plan for the holidays, we’ve got three easy steps to help you get started and book more plumbing jobs.
Be Prepared
First things first. To stay ahead this holiday season, an effective marketing plan is critical. Whether you’re creating marketing campaigns to potential new customers in your area or reaching out to existing customers, be intentional about your outreach and personalize as much as possible. Consider who you’re sending marketing messages to, when you’ll be sending them, and what you’re going to say.
Here’s a pro tip—if you’re reaching out to existing customers, go into your CRM and clean up your customer list before you do anything else. Merge duplicates and remove customers who haven’t engaged with your business in the last 6-12 months. This helps free up more budget for customers who actually want to hear from you.
Be Present
Once you’ve got your strategy in place, it’s time to make sure people can find you online. If a homeowner is in a panic because of a plumbing emergency, you need to make it as easy and painless as possible for them.
An effective online presence is key to capturing holiday plumbing jobs. Review your SEO and paid ad strategies to make sure you show up in searches for common holiday plumbing problems, and make sure you have relevant landing pages to match.
Plumbing issues can often happen after normal business hours, but even if you don’t offer 24/7 service, that doesn’t mean you can’t still get the job. An effective AI chat assistant on your website can help give you the edge by providing empathetic customer support and facilitating scheduling.
Be Proactive
Acquiring new customers is no doubt important, but don’t forget your existing customers—they can be a great revenue source during the holidays. To be top of mind the moment they need plumbing service, you should proactively remind them that you exist and you’re here to help.
An easy way to do this is to craft holiday-themed email campaigns promoting your services or offering discounts. Don’t forget to mention financing if you offer it, as it can help ease the burden for some homeowners who may already feel overwhelmed and cash-strapped during the holiday season.
Most importantly, be sure to offer value when you reach out—it builds trust and helps you stay top of mind. It can be as easy as providing homeowners a list of things to avoid putting down their garbage disposal right before Thanksgiving, or steps to protect their pipes in preparation for an upcoming winter storm. Building customer trust and authority can help make it more likely that you’ll get the call when they need service.
Need more help marketing and growing your plumbing business? We’ve got you covered. Scorpion’s RevenueMAX can help you drive more traffic to your website, book more jobs, and increase your revenue by getting more of the customers you want. Best of all, you’ll know what’s working and what isn’t, so you can make smarter marketing decisions.
Book a demo with our team to see how it works!
