As a roofing pro, you know no two jobs are the same. With plenty of competition and lots of homeowners needing your help, it’s important to stay top-of-mind. For roofing contractors, email marketing is a smart way to do that—without eating up all your time.
Picture this: one email campaign can reach thousands of people at once. You can stay in touch consistently, so your name comes up when someone needs a roofer. Email also helps you build trust and keep those relationships strong, leading to more referrals and repeat business.
This guide breaks down how roofing email marketing works, what to say, and how to say it—plus some templates to get you started. If you’re wondering how email marketing for roofers can work for your business, this is the place to start.
How Can Roofers Use Email Marketing?
We use email marketing a lot at Scorpion—and there’s a reason. With one email, you can generate interest, keep your name out there, and promote your services all at once.
Emails let you:
- Promote Your Services: Highlight specific roofing jobs you’ve completed, explain your services in simple terms, and invite folks to book a free estimate.
- Share Customer Stories: Testimonials go a long way. Share short stories or photos from real jobs. People trust other people.
- Educate Your Audience: Offer helpful tips—how to spot roof damage, when to schedule maintenance, what to do after a storm. Establish yourself as the go-to expert.
- Send Special Offers: Give your email list exclusive deals or early access to seasonal promotions. It encourages signups and keeps people engaged.
- Keep People in the Loop: Share news, introduce new team members, or update your hours or services. It helps people feel connected to your business.
At Scorpion, we help roofing companies build strong email campaigns that turn interest into booked jobs.
Roofing Email Marketing Strategy
The key to good email marketing? Build relationships with the people on your list. Your goal isn’t just to sell—it’s to stay helpful and top-of-mind.
Start by growing your list:
- Add an email sign-up form to your website
- Offer something valuable (like a discount or inspection checklist) in exchange for their email
- Use landing pages to collect emails through social media or Google ads
Avoid buying email lists. They’re usually outdated and don’t help you connect with people who actually need a roofer.
Once you’ve built your list, keep in touch regularly. Share tips, send reminders, and be ready when they need help.
How Email Supports Your Local SEO & Social Media
Email marketing isn’t just a standalone strategy—it supports and strengthens your other marketing efforts. When used alongside local SEO and social media, it helps you stay visible, relevant, and trusted.
Let’s say someone finds your business through Google or sees your work on Facebook. That’s the first step. But when they subscribe to your emails, you gain a direct line to continue the conversation.
Here’s how email fits into your broader roofing marketing strategy:
- Reinforce Your Local SEO: Link to your latest blog posts, review pages, or landing pages in your emails. More clicks and time on those pages can improve your search rankings.
- Turn Social Followers Into Email Subscribers: Use social media to promote lead magnets—like a roof inspection checklist—in exchange for an email address. Now you can reach them directly.
- Stay Visible Between Searches: Even if someone isn’t Googling “roof repair” today, regular emails help ensure they remember you when they are.
- Control Who Sees Your Content: Social platforms decide who sees your posts. With email, you decide who gets your message—everyone on your list sees what you send.
Together, these strategies work like a marketing loop. SEO and social bring in attention. Email keeps it going by building relationships and encouraging action.
And it’s a loop that works: According to HubSpot, more than 77% of marketers have seen an increase in email engagement over the last year. And Campaign Monitor reports that email delivers an average ROI of $42 for every $1 spent—higher than nearly any other marketing channel.
Email is still one of the best ways to reach your customers—and that’s especially true for roofers. That’s why we include email marketing in the mix when we build a marketing plan for your business. With Scorpion, you can create, send, and track every email campaign from one easy-to-use platform.
Roofing Email Marketing Examples
Want to send better emails? Here are a few tried-and-true tactics that work.
Example 1: Make It Personal
Even if you’re sending an email to 500 people, it should feel like you wrote it for one. Use their name, reference their last interaction if you can, and talk about something relevant to their situation.
Segment your list so you’re only sending certain messages to certain groups—like folks with older roofs or past customers who haven’t booked in a while.
Example 2: Show Your Work
Photos sell your work. A before-and-after shot of a roof replacement is worth more than 1,000 words.
Keep your email simple:
- One clear photo
- One clear message
- One call to action (like “Schedule Your Estimate”)
Example 3: Follow Up to Stay Top-of-Mind
After someone signs up or requests a quote, don’t leave them hanging. Send a quick follow-up within a day or two. Then send another in a week if you haven’t heard back.
Here’s a sample:
Subject: Just checking in, [First Name] — need help with your roof?
Hi [First Name],
Just wanted to follow up and see if you had any questions about your estimate. We’re happy to help with repairs, inspections, or anything else you need.
[Schedule Now] or reply to this email—we’ll take care of the rest.
Thanks,
[Your Name]
[Your Company Name]
Follow-ups like this save you time and show customers you’re organized and ready to help.
Roofing Email Templates
These templates help you move fast. Use them as a base, and tweak them to sound like you.
Template 1: Welcome New Leads With a Great First Impression
Subject: Welcome to [Company Name] — Let’s Get Started
Hi [First Name],
Thanks for signing up! We’re excited to help with anything roof-related. At [Company Name], we believe in honest advice, fair prices, and great service.
Got a question? Need a quick inspection? Just hit reply or give us a call.
Here’s a little thank-you—10% off your first service. Mention this email when you book.
[Schedule Now]
Talk soon,
[Your Name]
[Company Name]
Template 2: Turn Seasonal Offers Into Booked Jobs
Subject: Is Your Roof Ready for [Season]? Save 15%
Hey [First Name],
[Seasonal weather] is coming—now’s the perfect time for a quick roof check.
This week only, we’re offering 15% off inspections and repairs for our email subscribers.
[Book Your Spot] or call us before [date] to claim your discount.
Let us help you get ahead of any surprises.
See you soon,
[Your Name]
[Company Name]
Template 3: Reconnect With Past Customers and Win Repeat Business
Subject: Still thinking about your roof?
Hi [First Name],
Haven’t heard from you in a while—just checking in.
If you’ve got questions or need help with anything, we’re here for you.
[Schedule a Free Estimate] or reply to this email. We’ll take it from there.
Best,
[Your Name]
[Company Name]
Ready to Get Started?
Email marketing doesn’t have to be complicated. Just stay consistent, keep it simple, and speak directly to the people who need your help. When done right, email marketing for roofers can be one of the most effective tools to stay connected with customers and grow your business.
If you want to hand off the work to proven experts—or take your roofing marketing to the next level—Scorpion’s here to help. Let’s talk about how email can grow your roofing business.
