If you’re running a home services business, you’re always looking for ways to reach new customers. In the past, all might’ve taken was putting an ad in the white pages with your name, services, and phone number. People who needed your help could find you with a quick flip through the book.
Those days are long gone. Today, most people look for home service companies online. If you want your business to grow, you need a strong digital presence—starting with a well-built home services website.
Think of your website as your modern-day business listing, only with more power. It’s where you can share important details about your services, highlight what sets you apart, and make it easy for potential customers to get in touch.
Whether you’re starting from scratch or trying to get more out of the site you already have, these five tips will help your home services website bring in more customers and turn online interest into real jobs and booked appointments.
Five Tips for Home Services Websites
Make your home services website easy to find
Your website won’t do much good if no one sees it. That’s why showing up in local search results is one of the most important things you can do.
To show up when people search for services like yours, you need the right keywords on your website—the words people are typing into Google when they need help. For example, if you run a handyman business in Pittsburgh, terms like “handyman in Pittsburgh” should appear naturally in your site copy.
This process is called search engine optimization (SEO). SEO helps your website rank higher in search results, putting your business in front of more people.
Other ways to increase visibility:
- Use Google Ads to reach people actively searching for your services
- Build a presence on social media platforms your customers already use (here’s a guide)
- Partner with a marketing company like Scorpion to help you improve SEO, run digital ads, and manage your online presence
Make your site mobile-friendly
More than half of all web traffic comes from mobile devices. If your site doesn’t look good on a phone, you’re losing business.
A mobile-friendly home services website loads quickly, resizes text automatically, and makes buttons easy to tap. If someone searches for “home repair near me” on their phone and lands on a site that’s hard to read or navigate, they’ll move on fast.
A clean, responsive design ensures you make a strong impression no matter where people are searching from. If you’re working with a web partner, ask them about mobile optimization.
Start with the customer’s problem—and your solution
Once someone finds your site, you have just seconds to grab their attention. One of the most effective ways to do that is to speak directly to the problem they’re trying to solve.
What’s the pain point that brought them here? A leaking pipe? A broken AC unit? A kitchen that needs remodeling? Make it clear, right at the top of the page, that you understand their issue and can help.
Simple headlines like “Got a plumbing problem? We can fix it today” or “AC not cooling your home? Let us take a look” show that you get what they need.
Keep your website clean and organized
A confusing website makes it harder for people to contact you. Keep your navigation simple and make sure key info—like your phone number, service area, and hours—is easy to find.
Stick to about five tabs in your main menu. Common ones include:
- Services
- About Us
- Reviews
- Contact
- Book Now
Use short paragraphs, bullet points, and clear calls to action to help visitors find what they need quickly.
Be specific and easy to trust
Your website is your first impression. The more specific you are about what you do, the more confident people will feel hiring you.
List the exact services you offer. Mention the tools or materials you use. Explain what a customer can expect during a job. Share photos of your team and completed work. And always include a few positive reviews—they help show people that you’re the real deal.
If you’re not sure where to start, a website partner like Scorpion can help you build out the content and make your home services website more engaging and effective.
Home Services Website Examples That Work
Looking for inspiration? Here are five examples of home services websites that get it right.
Ace Handyman Services
This site is clean, professional, and easy to use. A row of clearly labeled tabs makes navigation simple. The homepage includes friendly, high-quality images, a clear list of services, and calls to action to book an appointment or get an estimate—all front and center.
Amazon Home Services
Amazon’s home services page highlights its value right away, with a row explaining key benefits like “upfront pricing” and “easy scheduling.” Popular services are listed with pricing and reviews, helping visitors make quick decisions. The layout is simple and to the point.
Benjamin Franklin Plumbing
At the top of this home services website, you’ll find a phone number and a direct link to schedule an appointment—exactly what a visitor wants to see. Tabs across the top make it easy to explore specific services. Drop-down menus help customers navigate directly to their problem, fast.
Renaissance Electric & Power Systems
This Pittsburgh-based electrician company uses its site to establish credibility. The homepage highlights reliability and expertise, and a “Who We Are” section explains their mission and values. It’s a good example of how your home services website can build trust.
Fitzgerald Home Improvements
This site puts its specialty—kitchen remodeling—front and center. Customer reviews are also featured prominently, giving new visitors confidence that they’ll be in good hands. It’s a straightforward site, but it covers the essentials well.
Build a Better Home Services Website With Scorpion
Your website should be more than just a place to list your services—it should help bring in new customers and set your business apart.
If you’re ready to take your home services website to the next level, Scorpion can help. From smart design to strategic content and search engine rankings, we make sure your website does its job.
Give us a call to talk more about how we can support your business.
