An Electrician's Guide to Social Media

To stand out from competitors as a local electrical company and maintain a healthy pipeline of customers, it’s important to create an effective and thoughtful marketing plan. When creating or reworking your marketing strategy, don’t skip social media as part of that plan.

Keep reading to learn everything you need to know about electrical marketing on social media and how it supports your overall marketing strategy.

Electrician Social Media

Electrician social media marketing is a form of electrician digital marketing or online marketing. It is the process of using social media channels to promote your electrical service’s brand and content online and achieve your electrician marketing and electrician advertising goals.

What social media channels should you be on?

One of the first questions that may come up when thinking through your electrical social media strategy is which channels your local business should be on.

To answer this question, think about your customers, potential clients, and main buyer personas — then ask the following:

• Where do they spend their time?
• Which online communities do they belong to?
• Which social channels are they most engaged on?

Given the sheer popularity of certain social media channels including Facebook, Instagram, and YouTube, those three platforms may be your answer. Remember, just because you choose one social media platform for your electrical business to use doesn’t mean you can’t adjust in the future.

Be realistic when selecting the number of social media channels you’ll use. Think about how much time your team really has to dedicate to social media. Select a number of channels that makes sense given your resources to increase your likelihood of creating quality social media posts that engage your audience.

Looking for more guidance but don’t want to work through the hassle of hiring a traditional marketing agency? Scorpion’s social media management gives your team access to support for Facebook, Instagram, YouTube, and other social media channels. Scorpion then customizes social content for you to increase engagement and build a loyal following.

What kind of posts should you do?

Another commonly-asked question when thinking through your electrician social media marketing strategy is which types of social posts you should publish. This entails thinking about the format of your post as well as the content shared in it. Depending on the social channel you choose, you may have already narrowed down the post format. For example, on YouTube, you’ll share videos.

But you’ll also want to think about the type of content you’ll share in your posts. As we discussed above, begin by reviewing your buyer personas and target audience, and then think through the following:

• Which social media post formats get the greatest engagement among your target audience?
• What are competitors in your space doing on social/which types of posts are they sharing?
• What type of social post content would resonate most with your target audience?

A strategy for determining what type of content you’ll share in electrical social posts is the 80-20 rule. Meaning, 80% of your posts are educational and 20% are promotional.

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If you’d like support when deciding which type of social media content you should create, Scorpion can support your electrician business with social media services. Our team of social media experts can help your business get the most out of a strategy that’s tailored to your electrical company.

3 Electrician Social Media Examples

Here are some examples of electrical social media posts on Facebook, Instagram, and YouTube. These examples can serve as inspiration for your paid and organic electrician social media content and advertisements.

Pro tip: When creating social posts for different channels, as you see in these examples, bring them all together in one place through Scorpion. This will allow you to work from a single platform when it comes to creating electrical social ads, interacting with your audience, and more.

1. Electrician Social Media Example: YouTube

The highlighted electrician YouTube Ad is a paid advertisement. It gives visitors access to education on how to grow their electrician business. It also has a clear call to action (CTA) that drives viewers to the company’s website.

2. Electrician Social Media Example: Facebook

Electrician Social Media Strategy

Next, let’s review what goes into creating an electrical social media strategy. Use this strategy as a guide and feel free to customize it based on your electrical company’s goals and resources.

1. Set electrician social media goals and metrics.

For an electrical social media marketing strategy to be effective, begin by setting goals and metrics. Start by asking, “What is our electrical company trying to achieve?” If your answer is “In 2023, we want to grow our brand and increase our base of customers” then maybe your social media goals are related to:

1. Brand awareness

2. Sales conversions

Now it’s time to select your metrics.

If your goal is brand awareness, the metrics you track may include Likes and Comments on the social media platforms you’re using. If your goal is sales conversions, maybe your main metric is the number of service appointments that your team of electricians fulfills.

Remember to make your goals and metrics time-bound. For example, “We want to increase our customer base by 5% in 2023.” In doing so, you’ll increase the likelihood of driving results and keeping your strategy action-oriented. And if you miss your goal during that time period, you at least learn something about your electrical social media strategy that you can iterate on moving forward.

2. Create a publication schedule for electrical social content.

Use the methods we reviewed above to determine which social media platforms you’ll use. Take this time to create profiles for your electrical business on any new channels you’ll be using.

From here, develop a publication plan that clearly indicates the dates and times that your social posts will go live across your channels. Whether you’re running a social media campaign or simply planning social posts for the next month, a publication schedule is important because it helps you:

• Spread out social posts throughout the week so you’re not overwhelming your audience yet still sharing enough content to keep them engaged.
• Automate the process of sharing your social posts cross-channel.
• Align your electrician social media strategy to your content marketing strategy and even your email strategy to create a consistent message across all touchpoints.

3. Optimize your electrician business’ social media posts and website.

Did you know that social media can improve electrician SEO (search engine optimization)? This is important because your business can simultaneously improve its online presence and brand awareness through SEO.

As a community grows around your brand through social media, organic search, and paid search, your electrical company’s brand reputation grows. Search engines like Google rank your electrical company’s information higher up on the search engine results page (SERP) for key phrases and terms that potential customers are looking for. By integrating social media into your general and local SEO best practices, you’ll be able to keep this cycle going long-term.

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Here are some specific tactics you may use to ensure you’re getting the most out of your social and SEO strategies:

• Use Google Ads and Google Local Services/Local Services Ads and create a Google Business Profile (previously called Google My Business) so your company’s information appears when audience members in your area are searching for a service like yours.
• Add your social profiles in your Google Business Profile and in your website design.
• Using artificial intelligence through Scorpion’s SEO services to help your business rank higher in search engine results.

4. Use paid ads.

Paid social media advertising can be helpful for your electrical business as you work to get your company in front of your target audience. Use a mix of paid ads across your social channels — for example, create Facebook Ads.

With Facebook advertising, you can select your ad budget, layout, and target audience (based on things like location and demographic). Each Facebook Ad you publish will then be placed in front of your target audience at the right time to increase brand awareness and conversions.

5. Measure your success.

Lastly, measure your success.

Ask the following:

• Did we achieve our goals?
• Which aspects of our electrician social media strategy worked well and which didn’t?
• How can we adjust our social strategy moving forward to increase chances of success?

To actually measure the success of your social media strategy, you can use tools including Google Analytics, Facebook, Instagram, YouTube, and Scorpion. With Scorpion, you can review real-time social media reports for all of your channels in one place as well as receive notification about what people are saying about your electrical brand.

Want to learn more about the many ways Scorpion’s social media management can help your electrical business achieve your social media marketing goals? Contact us to learn more.