If you own a business, then you need to be using social media, and a Facebook Business Page is a great place to start.
Once you have one, you'll be able to market your products and/or services to Facebook's 1.82 billion daily active users. That's a lot of people!
In this article, we'll walk you through the process of creating your company’s Facebook Business Page. By the end, you'll know exactly how to create a Page for your business that gets results.
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What is a Facebook Business Page?
Facebook Business Pages are public-facing Facebook accounts that allow local businesses, international brands, and public figures to engage the Facebook community.
Once you've created a Page for your business, you'll be able to publish content, share important company updates, promote events and new releases, and otherwise connect with your audience via the largest social network in the world.
A Facebook Business Page will also give you access to Facebook's robust advertising platform and Facebook Shops—two amazing tools you can use to grow operations.
How to Create a Facebook Business Page
Facebook Business Pages are easy to create. Follow the simple five-step process below to get your company's Page up and running in less than an hour.
Step 1: Create a Page
The only people who can create and manage Business Pages are those who already have personal profiles. So, first, log into your personal Facebook account.
Once you're logged in, click "Pages" in the left-hand menu, and "+ Create New Page".
Creating a new Facebook Business Page is simple!
Next, enter your business name, up to three categories, and a bio. You should see the Page Preview screen update in real-time as you input information.
The first step is to add a name, category, and bio to your Page.
When you're done, click "Create Page".
Step 2: Add Your Pictures
Next, upload a profile and cover photo for your new Facebook Business Page.
If you're not familiar with these terms, your profile photo is the image that appears next to your business name on your Page. It should be 170 x 170 pixels. Your cover photo is the image that stretches across the top of your Page and should be 1640 x 856 pixels.
Use high-quality images to improve your Facebook Business Page.
Most businesses use a logo or another recognizable image for their profile photo. Pro tip: use the same profile photo across all of your company's social accounts to ensure consistency.
Your cover photo should represent the purpose and/or theme of your business. For example, a picture of a product that you sell, an employee at work, or a happy customer. Make sure that it's a quality image that aligns with your brand.
When you're happy with your profile and cover photos, click "Save."
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Step 3: Edit Your Page Info
You've created your Facebook Business Page and uploaded a couple of photos. Now it's time to add your business details. That way potential customers can quickly find your company's address, website, contact information, hours of operation, etc.
The easiest way to do this is to click the gray "Manage" button near the top of your Page. Then scroll to the "Set Your Page up for Success" menu on the following screen. To add details, simply expand the "Provide Info and Preferences" section.
Add important details to your Page like your company's website and location.
Don't forget to set your username and add an action button!
To set your username, AKA your Page's URL, click your account icon in the top right corner of your screen. Choose "Settings and Privacy", then "Settings" in the drop-down menu. Click "Edit" in the username section and choose a custom username for your Page.
Change your Facebook Page's URL so it's easier to find.
Action buttons make it much easier for customers to call you, place an order, book a service, or complete some other activity that relates to your business.
Scroll to the bottom of the "Provide Info and Preferences" section that you were just working in. Click "Add Button". Then choose the action that suits your company best.
Action buttons will help you connect with customers in meaningful ways.
We should mention that your Page's business details can be changed at any time. Simply re-click the gray "Manage" button to make edits, add new information, and more.
Step 4: Make Your First Post
Your Facebook Business Page is almost ready! Before you invite your audience to follow you on the platform, take a few minutes to post compelling content. Here are a few ideas:
- A Welcome Post: Share information about your business, why people should follow your page, and the kinds of content you plan to publish.
- Behind the Scenes Photos: Share pictures of your team building products, performing services, etc. People love to see "how the sausage gets made."
- Funny Memes: Everybody loves a good meme. Share a few that relate to your business. Just make sure that each image aligns with your brand.
- Links to Written Content: Make your Page a valuable source of information by sharing links to interesting blog posts, ebooks, and the like.
To succeed on Facebook, you have to create valuable content. So post things that your audience will enjoy. Keep posting these kinds of things regularly.
To create your first post, go to your page and click the box that asks "What's on your mind?" Then type your thoughts into the pop-up menu that appears. To make your post more memorable, consider adding an image, GIF, or feeling to it.
Great content is the key to success on Facebook.
When your post is done, click the blue "Post" button at the bottom of the pop-up window.
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Step 5: Invite Your Audience
Now that your Facebook Business Page is loaded with content, it's time to show it to the world. First, invite your personal Facebook friends to follow your new Page. All you have to do is scroll to the bottom of the "Set Your Page up for Success" menu that we mentioned earlier.
Find the section called "Introduce Your Page" and click the "Invite Friends" button. Then follow the three-step directions that appear in the pop-up menu.
Promote your Facebook Business Page by inviting your friends to follow it.
We suggest promoting your new Facebook Business Page in other ways as well. Post about it on your company's other social profiles. Email your subscribers and ask them to give you a follow. Add "follow us" logos to all of your brand's marketing materials.
Get the word out to grow your Facebook following as quickly as you can.
Supercharge Your Facebook Business Page
We've covered the basics. Now, let's talk about strategies you can use to supercharge your Facebook Business Page and turn it into a valuable asset for your company. No matter if you are doing HVAC marketing, plumber marketing, law firm marketing, or restaurant marketing, these tools from Facebook will help you create even more engaging content.
Facebook Stories
You have probably seen Facebook Stories before. They are a way to showcase videos to your followers off of your Facebook Business Page. They can be a great place to post supporting content for something that is on your Facebook Business Page, but you get some real estate on someone's news feed. With Facebook Stories, they should try and inspire emotion, and humor is a pretty common way to connect with people.
Facebook Messenger
With Facebook Messenger, you can provide customer service and have an outlet for your customers to ask basic questions. You can even enable auto responses, so it's almost a Facebook business manager for some things. If you decide to use Facebook Messenger you will probably want to have a social media marketing agency or full-time person to manage it for you.
Facebook Ads
Facebook for Business starts with your page, but builds with ads to your Facebook business page. Advertising with a Facebook ad can be a great way to drive specific customers to your Facebook Business Page. You can choose exactly the types of people and backgrounds you want coming to your page and then pay to make sure your Facebook Ad shows up in their news feed.
All of your ads can be managed in Facebook Business Manager which will show you what ads were productive for your business, what keywords or interests they came from, and related keywords you may want to try for another campaign.
It can be a lot for a small business owner to try and manage Facebook Ads and business page by themself so most companies will add a digital marketing agency or hire out help to manage it for them.
To learn more about paid advertising, check out this Beginners Guide To Advertising
Organic Facebook posts
When Facebook first came out the goal was a huge amount of "likes" on your page. Likes generally meant the audience that would see your posts without you paying a dime. Over the years Facebook has changed its algorithm to limit what is called "organic reach" of your posts or what part of your audience will see what you post. If you want to go all in on a Facebook marketing plan you will need to pay to play. With your standard posts that show up on your Facebook feed, you will want to have a budget set aside to "boost" these posts.
Boosting a post will ensure that more of your community will see your posts and also will include "look alike" communities that may not be a current follower of your company. You can spend as little as $5 to boost a post or as much as you want and Facebook will show you the expected audience that will see it when it's boosted.
The goal of boosting is generally getting more eyes on your content for engagement (likes, comments, shares) or clicks on a blog post.
Pin a Post
Facebook allows Page owners to pin a post to the top of their Pages so that it's easy to see. The pinned post will sit right under your cover image, even after you publish new content, and will help draw attention to special announcements, limited-time deals, etc. When you pin a post, you can expect it to get good engagement (likes, comments, views), so make sure it showcases your business.
To pin a post, click the three-dot icon in the top right corner of a post. Then select "Pin Post" in the pop-up menu. This post will now appear at the top of your Page until you unpin it.
Pinned posts are a great way to share valuable information with your followers.
Connect With Other Pages
Facebook is a social network, so be social. Follow other Pages that relate to your own. Like and comment on their posts. Build an online community around your business.
For example, a law firm that specializes in bankruptcy cases might connect with a local accountant's Page. A plumbing company might connect with other home service providers like HVAC, electrical, and landscaping professionals on Facebook, too.
All you have to do to connect with other Pages on Facebook is navigate to their Page and click the blue "Follow" button. Once you do, you'll start to see their posts in your news feed.
Support other companies and follow their Pages, too.
Check Your Settings
Facebook gives Page owners a lot of flexibility in terms of settings. For example, you can choose to make your content public or private, decide if you want to allow others to comment and engage with your posts, and add profanity filters to remove bad language.
We encourage you to go through your Page settings and adjust them to your liking. Just remember, a Facebook Business Page that doesn't allow people to see and comment on posts won't do you much good. Don't get too strict with restrictions.
To change Page settings, click your account icon in the top right corner of your screen. Choose "Settings and Privacy", then "Settings" in the drop-down menu.
Take a look at your Facebook Page's settings and adjust them as needed.
Track Your Facebook Business Page
You've created a beautiful Facebook Business Page. But is it helping you achieve your goals? You won't know until you measure your results.
Fortunately, Facebook offers an in-depth analytics dashboard called Insights.
To access this dashboard, click the tab titled "Professional Dashboard" on the left-hand side of your home screen. Once inside, you'll be able to see valuable information about your:
- Followers: Learn about the Facebook users who follow your Page
- Reach: See the number of people who view your Page every day.
- Visits: Understand where your Page views are coming from.
Facebook Insights will also give you data on the content you publish to your Facebook Business Page.
Click the "Posts," "Events," or "Stories" tabs to see which content gets the most engagement, i.e. likes, comments, and shares. Then adjust your content strategy to suit.
Facebook Business Page Maintenance
The biggest key with any social media channel, including Facebook, is to stay consistent. It can be challenging to run multiple social media channels, so if you are choosing Facebook, then make sure you stay committed and don't get distracted by other channels.
You will want to post regular updates to get the most reach possible and find other ways to engage your customers like using a Facebook group for VIPs or having a channel takeover by a customer.
Finding unique and fun content to showcase can be a great way to build community and get more leads.
Wrapping Up
Your Facebook Business Page will allow you to reach a ton of potential customers. Fortunately, creating your Page is simple. Just follow the five steps outlined above.
It can help to bring a partner in to manage your social media and take the pain away of constantly needing to post new content. When you add an expert like Scorpion you can rediscover that work-life balance you may be missing as a small business owner. Contact us to learn more about our social media marketing services.
Let's talk about Facebook business pages. Schedule a consultation today.
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