If you own a business, then you need to be using social media, and a Facebook Business Page is a great place to start.
Once you have one, you’ll be able to market your products and/or services to Facebook’s over 2 billion daily active users. That’s a lot of people!
In this article, we’ll walk you through the process of creating your company’s Facebook Business Page. By the end, you’ll know exactly how to create a Page for your business that gets results.
Get Help With Your Facebook Business Page
What is a Facebook Business Page?
Facebook Business Pages are public-facing Facebook accounts that allow local businesses, international brands, and public figures to engage the Facebook community.
Once you’ve created a Page for your business, you can publish content, share important company updates, promote events and new releases, and connect with your audience via the largest social network in the world.
A Facebook Business Page also gives you access to Facebook’s advertising tools and Facebook Shops—two powerful features to grow your operations.
How to Create a Facebook Business Page
Creating a Facebook Business Page is easy. Follow this five-step process to get your company’s Page up and running in under an hour.
Step 1: Create a Page
To create and manage a Business Page, log into your personal Facebook profile.
Click your profile picture in the top right corner. Select “Create” and choose “Page.”
Enter your business name, select up to three categories, and write a short bio. The Page Preview updates as you go.
Click “Create Page” when you’re done.
Step 2: Add Your Pictures
Upload a profile and cover photo for your Facebook Business Page.
- Profile Photo: Appears next to your business name. Use a square image (at least 196 x 196 pixels). Logos work great here.
- Cover Photo: The large banner at the top of your Page. Recommended size: 1640 x 856 pixels on desktop. View Facebook’s latest image guidelines here.
Use the same profile image across your social media to keep your brand consistent. Choose a cover photo that reflects your brand—your product, your team, or your customers.
Click “Save” when you’re finished.
Get Help With Your Facebook Business Page
Step 3: Edit Your Page Info
Add your business details so customers can find you.
Click “Manage” at the top of your Page. Go to “Set Your Page up for Success” and open the “Provide Info and Preferences” tab.
Add or edit:
- Address
- Website
- Phone number
- Hours of operation
Also:
- Set a username: Go to “Settings” > “Page Info” and create a custom URL (e.g., facebook.com/YourBusinessName).
- Add an action button: Let visitors call, book, message, or shop with a single click.
You can update this info at any time.
Step 4: Make Your First Post
Before inviting anyone to your Page, post something useful or interesting. This gives new visitors something to engage with.
Try:
- A welcome post explaining your business and Page purpose
- Behind-the-scenes photos
- Helpful blog posts or articles
- Light, on-brand humor or memes
Click “What’s on your mind?” on your Page, write your post, and click “Post.”
Step 5: Invite Your Audience
Your Page is live—now it’s time to build a following.
Start by inviting friends from your personal profile. Go to “Set Your Page up for Success” and click “Invite Friends.”
Promote your Page by:
- Sharing it on your other social media accounts
- Adding links to your website and emails
- Notifying existing customers and contacts
Supercharge Your Facebook Business Page
Ready to go beyond the basics? Here’s how to boost your Page’s performance.
Facebook Stories
Stories disappear after 24 hours and appear at the top of users’ feeds. Great for sharing time-sensitive content, promotions, or behind-the-scenes glimpses.
Facebook Messenger
Use Messenger to answer customer questions. Set up automatic replies or chatbots to stay responsive even when you’re busy.
Facebook Ads
Paid ads help you reach more people. You can target by location, interests, and more. Manage your campaigns using Meta Business Suite.
Learn more in this Beginner’s Guide to Advertising.
Organic Facebook Posts
Facebook’s algorithm limits organic reach, so boosting posts is often necessary. Boosting a post increases its visibility with your target audience for as little as $5.
Pin a Post
Pin your most important content—like special offers—to the top of your Page. Click the three-dot icon on a post, then choose “Pin to Top of Page.”
Connect With Other Pages
Follow and interact with businesses or organizations related to yours. This builds visibility and community.
Check Your Settings
Review your Page settings under “Settings and Privacy.” Make sure your content is public and people can comment or send messages.
Track Your Facebook Business Page
Use Meta’s Professional Dashboard to view performance metrics.
Track:
- Follower growth
- Post reach and impressions
- Engagement rates
Use this data to refine your strategy and improve your results.
Facebook Business Page Maintenance
Consistency matters. Aim to post weekly and look for ways to stay active:
- Highlight customer testimonials
- Run occasional promotions
- Host live videos or Q&As
If Facebook is your primary platform, invest your energy into doing it well rather than spreading thin.
Wrapping Up
Your Facebook Business Page helps you connect with customers and build your brand. It’s easy to set up—and easier to maintain with the right tools and support.
More than that, it opens the door to a full suite of Meta tools that can help grow your business—from targeted advertising to Instagram integration to insights that drive smarter decisions. Whether you’re looking to build community, sell products, or get more calls, a Facebook Business Page is one of the most useful assets you can create.
If you want help managing your social presence, Scorpion can take it off your plate. We’ll keep your Page active and your strategy working.
Let’s talk about Facebook business pages. Schedule a consultation today.
