ServiceTitan Marketing Pro is a powerful tool that enables home services businesses to easily execute prospect and customer retention campaigns. Before you launch your next email or direct mail campaign, follow these four simple steps to get the best results.
Step 1: Create a Thorough Plan
Before you launch a campaign, create a detailed plan that will help you set measurable goals, define success, and ensure that your campaign produces the highest ROI.
Follow this Marketing Pro Planning Checklist:
- Define the Objective & KPIs
- Craft a Personalized Audience
- Create a Unique Value Proposition
- Choose Your Marketing Channels
- Create Engaging Content
Step 2: Target the Right Audience
Know your audience and tailor the campaign to their needs. Use audience data to create specific segments based on demographics, interests, and behaviors. Targeting a specific audience can improve overall campaign engagement.
Customize Content for Your Audience
Audience segmentation is key, but tailoring your campaign to that segment is just as crucial. When targeting previous customers, highlight why now is the perfect time to book again and share any appealing updates about your business.
Step 3: Create Urgency & Have a Clear Call to Action
When driving new marketing campaigns, you want prospects to act quickly. One way to do this is through an effective call to action that creates urgency.
Call to Action Tips
- Include your phone number in the call to action
- Make sure your website is set up with online scheduling, AI Chat, and other conversion tools
- Keep your calls to action specific to guide prospects
Create a Sense of Urgency
You can create a sense of urgency in several different ways–like offering a promotion for a limited time, focusing on a seasonal need, or making them feel like they’ll miss out if they don’t act fast.
Step 4: Track Success & Adapt for Future Campaigns
A single campaign won’t change your business long-term. Consistent campaigns will help you book more jobs, and you’ll learn valuable lessons by evaluating campaign performance.
How Do I Gauge Success?
Before each campaign, you should define your goals–whether it’s booking more jobs, selling memberships, or building brand awareness. Use those goals to measure success and evaluate overall ROI.
If you want to improve your Marketing Pro campaigns, Scorpion’s Direct Marketing Services can help. Scorpion’s team will handle the strategy and execution of your Marketing Pro efforts to improve the ROI.
