If you want customers to find your business online, especially in local searches, creating a Google Business Profile (GBP) is one of the most important steps you can take. A GBP listing helps your business appear in Google Search and Google Maps, showing key details like your location, contact info, hours, and customer reviews.
Whether you're just getting started or need to clean up an old listing, here’s a step-by-step guide to creating your Google Business Profile.
Step 1: Create a Google Account
Before setting up your GBP profile, you’ll need a Google account for your business. If you don’t already have one, visit accounts.google.com and click “Create an account.” Choose the option that makes sense for your business needs. Already have a Google account? Just sign in.
- Tip: If you’re creating a Google account for a business, be sure to use a professional email address you’ll have long-term access to.
Step 2: Go to the Google Business Profile Setup Page
Once you’re signed in, visit google.com/business and click “Manage now” to begin setting up your GBP listing.
Step 3: Search for Your Business Name
Start typing your business name. If it appears in the dropdown, it means a GBP profile may already exist. If it doesn’t, you’ll see the option to “Add your business to Google.”
What if someone else already created a profile?
You can request access by clicking “Request Access.” Google will guide you through the process.
Step 4: Add Your Business Name and Category
Enter your business name exactly as it appears in real life. Don’t add extra words or keywords. Then choose your business category. Pick the one that best describes your business. You can update this later or add more categories if needed.
Google allows up to one primary category and nine secondary ones. However, many marketing experts recommend sticking to three or four categories total so it’s easier for customers (and Google) to understand what you do.
Step 5: Add a Physical Location If You Have One
If your business has a storefront or office where customers can visit, select “Yes” when asked if you have a location. Then enter the full, correct address.
If you operate virtually or serve customers at their location, select “No.”
Step 6: Define Your Service Area (If Applicable)
If your business delivers goods or provides services at customers’ homes or locations, you’ll be prompted to enter your service areas. Add cities, zip codes, or regions where you operate. You can update this later if you expand or shift your service areas.
Step 7: Add Contact Information
Provide your business phone number and website URL, if you have one. This helps customers easily reach you and find more information.
Step 8: Opt-In for Google Updates
Google will ask if you want to receive helpful tips and updates. It’s optional, but many business owners find it useful.
Step 9: Verify Your GBP Profile
Google requires verification to confirm you're authorized to manage the business.
Common verification methods include:
- Postcard: Google mails a postcard with a verification code to your business address. Enter the code once it arrives (typically within 5 business days).
- Phone: Some businesses can verify by phone. If eligible, you’ll get a code via an automated call.
- Email: In some cases, you may be able to receive a verification code via email. This only works with the email address connected to the GBP profile.
Note: You can continue editing your GBP Google Business profile while you wait for verification, but it won’t be publicly visible until the process is complete.
Step 10: Add Your Business Hours
Set your business hours so customers know when you’re open. If your hours change seasonally or temporarily, be sure to update them in your GBP profile.
Step 11: Turn on Messaging
Google offers an optional messaging feature so potential customers can contact you directly through your GBP listing. Only enable this if you’re able to respond quickly and consistently.
Step 12: Write a Business Description
Use up to 750 characters to describe your business. Focus on what makes you unique, what services or products you offer, and what customers can expect when they hire you.
Step 13: Add Photos
Photos help your listing stand out. Include:
- A logo
- A cover image
- Photos of your team, services, and location
User-generated content (like customer photos) may also appear, so uploading your own helps ensure your brand is well-represented.
Grow Your Business with Your Google Business Profile
Creating a Google Business Profile is one of the most effective ways to increase your visibility online and connect with local customers. Whether you're starting from scratch or updating an existing GBP listing, following these steps can make a big impact.
Need help creating a Google account for your business or managing your online presence? Scorpion is here to help. Contact our team today to learn more.
