Artificial Intelligence
Are you ready for AI in Google Search?
Discover how generative AI will change your legal marketing efforts. The future of search is evolving rapidly with conversational search in Google and other search engines. The way you approach marketing your law firm will need to adapt. Learn how to stay ahead of the curve with a complimentary Digital AI Audit from Scorpion today.
Our clients expect big results, and we deliver.
Hamilton Clarke, LLP
Lance Clarke and Phillip Hamilton opened Hamilton Clarke but needed a website to get their law firm noticed. Since turning to Scorpion for help, they have boosted their online presence, developed a reputation for excellence, and continue to welcome new clients.
Owenby Law, P.A.
Joy Owenby of Owenby Law, P.A. had lofty goals for her firm, but she needed the right marketing partner to achieve them. Joy never imagined she’d see such explosive growth.
Arnold & Itkin LLP
Attorneys Kurt Arnold and Jason Itkin had the dream of fighting for and helping people who were going through the most difficult times. They partnered with Scorpion to make sure that they could reach those very people—where they change lives every single day.
Conversational Search
7 ways that generative AI will change search engines in 2024
Uncover the pivotal shifts that conversational search will bring to your business and how to prepare
Consumers will move from search to conversation
AI Search will influence consumers to be more conversational in search, replacing queries like “Divorce lawyer near me” with “What steps should I take if I want a divorce?” Generative AI search will allow potential clients to be more specific in the questions they ask - and they want to be able to find the answers faster.
Customer reviews will be foundational to discovery
Reviews play a major role in Google’s generative AI search results. Your average rating and the total number of reviews will affect where you appear in AI search results. Google will highlight real feedback from actual customers to give potential clients the most relevant information. To stay on top of reviews, you should monitor your reputation consistently.
Clear, helpful content will become more critical
As search queries get more conversational, the content on your website should follow the same trend. Your website allows you to showcase who you are, how you help your clients, and what sets you apart from the competition. You should provide prospective clients with important information about your practice, the cases you handle, and the legal process throughout your website.
Third-party directories will still have relevance
Google continues to use third-party directories like Clio, Yelp, and AVVO to answer users’ questions when using AI search. To ensure you are showing up in these directories, keep your directory listings are up-to-date with correct business information and details about the services you provide.
Future of Search
Get your complimentary Digital AI Audit to better understand if your firm is ready for AI in search
Your client experience will differentiate you
Instead of searching “personal injury attorney near me,” prospective clients may look for a responsive attorney or a DUI lawyer who accepts credit cards instead. Google’s AI search will look for these attributes in your client reviews, along with the content on your website. It is important to understand what your clients are looking for in a law firm and ensure that your website and reviews speak to that.
Specificity & transparency will bring an advantage
As search becomes more conversational, your future clients will seek answers to their most dire questions, such as, “How much will a DUI cost me?” Your website should provide answers to questions about price, what clients should expect, and specifics about the cases you handle. The more specific you can be, the better.
Demonstrating expertise will elevate results
Google’s generative AI Search also prompts users with follow-up questions they should be thinking about based on their original search terms. These follow-up questions provide another way to showcase your expertise and show potential clients you’re the right attorney for their case. Focus on common questions you receive during a consultation to get started.
"The two scariest times in my entire career, business-wise, were times that we were literally saved by changes made by Scorpion." Jonathan Dichter DUI Heroes
Scorpion helps law firms be prepared for changes to the marketing landscape
Scorpion assists law firms with a comprehensive online approach to ensure that your firm is getting the exposure you need. Our services include review monitoring, SEO rankings, digital advertising, and more. Plus, the Scorpion team is at the forefront of changes to legal marketing, so we can always keep our clients on top of any updates.