HVAC Marketing that keeps your schedule full.
Your next customer is asking AI who to call. Is your business the answer?
4.7 out of 5 stars based on 350+ reviews
Scorpion is the leading HVAC marketing agency.
Our full suite of award-winning technology and HVAC-focused marketing experts builds a tailored strategy across your website, SEO, AI search, digital advertising, LSAs, and intake, so your business shows up everywhere homeowners are searching, and turns those searches into booked jobs and revenue, not just leads.
$3B+ in attributed revenue driven for our clients.
The Scorpion Marketing Difference
The HVAC marketing agency built to help you book more jobs.
When an HVAC system breaks, people need help fast. The HVAC business that gets the first call usually wins the job. Scorpion helps HVAC businesses earn that call by:
- Making them the obvious choice in local search for services like AC tune-ups, furnace repair, and AC installation.
- Building the reviews and trust signals that get homeowners to pick up the phone.
- Making them the recommended brand when AI decides which shop to call.
Scorpion has spent more than 25 years building the marketing strategies and technology that thousands of HVAC businesses rely on to fill their schedules, season after season.
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$4M
Revenue increase
"Just in the past few years since our partnership with Scorpion began, Hembree Heating & Air has grown by over 300%."
Josh Hembree Owner, Hembree Heating & Air Conditioning
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35%
Increase in organic leads
"When we saw what Scorpion could bring to the table, the measurable metrics, the dashboard, and their willingness to meet with us as often as we needed to meet, we were in sync."
Billy Gouty Owner, ServiceOne Air Conditioning & Plumbing
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25x
Return on total investment
"If I could give my past self any advice on marketing, I would say look to Scorpion sooner."
Jake Hedrick Project Manager, Hedrick's Service Now
HVAC businesses across the country rely on Scorpion to help them grow.
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Elizabeth Weiss
“Working with Julia and Nicole at Scorpion has transformed our business! The attention to detail that they provide, as well as strong, long-term business solutions, has led to a 23% increase in our roofing revenue this past year. I am super excited for the future and would highly recommend them to anyone looking for a ...” -
Pauls Plumbing & Heating
“We have been working with Scorpion for way over five years now, and we are extremely happy with their services. I do not have a lot of time to engage with websites, advertising, or Google placement, and I am beyond thankful that Scorpion just GETS IT DONE!!! Thank you, Justin and Scorpion team. You all are the best.”
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Midwest Mold Removal
“We love Scorpion! They do an amazing job for our business needs.”
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Protector Pest Solutions
“We have been working with Scorpion for over a year now and have enjoyed the communication and tight relationship that we have developed with our reps from there. They listen and create many ways to help our business grow. We have had much success while working with them.”
Why HVAC businesses tell us they switched to Scorpion:
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Stop guessing and start knowing which marketing campaigns are bringing in your highest value jobs. Whether it’s a furnace installation, a maintenance plan renewal, or a same day air conditioning repair, Scorpion connects your marketing data to your job outcomes, so you always know where your revenue is coming from, then uses those insights to automatically invest in what’s working and cut what’s not.
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The businesses booking the high value work, whether it’s AC installation or a heat pump replacement, are ranking on Google and showing up on AI engines, YouTube, social, and local directories. Scorpion builds that full digital presence, so your business is the one AI recommends and homeowners find first.
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A generic marketing partner can’t tell a refrigerant leak from a failing evaporator coil, or a bad condenser from a thermostat that needs replacing, and that difference changes how they market you. We pair your business with marketing experts who understand your trade, your customers, and your region. They work directly with you to understand your goals and build a full plan to reach them.
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People don't wait around when faced with an emergency. If a homeowner’s AC stops cooling on the hottest day of the year and your team cannot respond fast enough, they call the next name on the list. Our AI-powered intake solutions help your team respond and schedule in real time to every emergency call, so the leads you paid for become the customers you book.
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67% of homeowners check at least three review sites before choosing a home services company. We help you build a steady stream of new reviews and market your online reputation, so every homeowner, whether they’re booking a repair or signing up for a maintenance plan, sees the credibility that builds the trust they need to call.
Agencies sell clicks and leads. We deliver booked jobs and revenue.
Most HVAC marketing agencies chase vanity metrics. Scorpion delivers what matters: booked jobs and maximum revenue. 67% of home services businesses can't connect their marketing spend to revenue. Scorpion built RevenueMAX to close that gap.
What most agencies report:
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Clicks and impressions
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Form fills and call volume
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Monthly lead counts
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Campaign spend
What Scorpion delivers:
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Booked jobs by source
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Job value by marketing channel
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Cost per booked job
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Attributed revenue
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AI search presence and recommendations
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Intake conversion rate
RevenueMAX
A complete collection of digital marketing solutions created to drive calls, book jobs, and maximize revenue for your HVAC business.
Be the Obvious Choice
Be the recommended brand everywhere homeowners are looking: Google, AI engines, YouTube, directories, and social.-
Search and AI ranking
Scorpion builds the SEO and AI search authority that gets your business found, and recommended, for every service that matters to you, from emergency HVAC repairs to a seasonal tune-up. We build the depth search engines need to see, with the experience you have handling every service, so your business books the jobs it wants.
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A website built to convert
Designed to build trust fast and turn visitors into booked calls. A homeowner comparing quotes for a heat pump installation, or trying to decide whether an aging condenser is worth repairing, gets clear answers on why you are the best choice instead of closing the tab. Built by a team with 25+ years of HVAC marketing experience.
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Videos across every platform
Homeowners want to see your team and your trucks to build trust before they call, whether they’re booking a routine seasonal tune-up or an emergency HVAC repair. We put your story (and your expertise) everywhere that matters.
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Reviews and reputation management
Automated review requests and AI responses keep your reputation, and your booked job volume, growing, from a five-star review after a same-day AC installation to a quick thank you after a maintenance plan visit.
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Social media and brand storytelling
Consistent branded content across every platform. A brand story that attracts the jobs you want most, in all the places you need to tell it.
Capture What You Pay For
On average, 25% of calls are missed across home services businesses. The best marketing doesn’t matter if the calls aren’t answered and the messages aren’t returned. Never miss a lead, day or night.-
Around the clock AI intake and chat
Answer calls and chats, collect job details, and book service calls automatically around the clock. When a customer’s furnace stops working at 9 pm in a cold snap, Scorpion Convert answers immediately, gathers the basics, and books the appointment before they call the next name on Google.
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Instant lead scoring
Every inbound lead is scored immediately for quality and potential job value, so your team can tell the difference between a simple thermostat swap and a full furnace installation. Your team focuses on the best opportunities. Nothing gets missed. Every opportunity gets prioritized.
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Better paid search and social ads
AI that teaches Google, Meta, and Bing where to find the customers you want, so you get more air conditioning installations in July and more heating repair calls in January. You know what’s working. We double down on it. As Google’s largest LSA provider, we know what works.
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Landing pages tuned by AI
The right message to the right homeowner at the right moment, whether that’s a dedicated page for ductless mini split installs or an emergency HVAC landing page built for late night searches. Built to convert ad traffic into booked calls.
Stop Guessing. Start Knowing.
Know exactly which marketing is bringing in your best jobs. One platform. One source of truth. Every dollar connected to actual revenue.-
Job and revenue attribution
Connect every marketing channel to booked jobs and revenue. Know whether your furnace installation leads are converting better from paid search or LSAs, and what a booked maintenance plan is really worth over time.
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One dashboard. Total transparency.
Your marketing performance, intake data, and revenue metrics all in one place. No spreadsheets. No waiting for a monthly report.
Questions HVAC business owners ask before choosing Scorpion
Common questions from HVAC contractors evaluating whether Scorpion and RevenueMAX are the right fit for their business.
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Scorpion builds marketing strategies around your full service line, including air conditioning repair, heating repair, furnace repair, AC installation, furnace installation, heat pump replacement, air duct cleaning, ductwork repair, indoor air quality solutions, refrigerant leak detection, thermostat upgrades, ductless mini splits, and seasonal tune ups or maintenance plans. For example, if furnace installations are your highest margin service, we build campaigns, content, and landing pages specifically to win more of those jobs, not just more general HVAC leads.
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Scorpion’s marketing technology adjusts campaigns automatically as demand shifts with the seasons, so you’re not overspending in your slow months or missing calls during your busiest ones, from air conditioning repair season to furnace repair season. Your account team also builds a strategy around your region’s specific seasonality, so your budget works as hard promoting seasonal tune ups and maintenance plans in the shoulder months as it does in your peak season.
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Advertising and intake improvements typically show results within 30 to 60 days. SEO and AI search build over 3 to 6 months. Most businesses see meaningful job volume increases within the first quarter. Hembree Heating & Air grew by over 300% in the years since partnering with Scorpion.
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The winning strategy has three parts. Build a presence across Google, AI tools, video, and social, not just one channel. Respond to every inbound lead immediately. Use a single connected system to know which marketing drives your best jobs, from furnace repair to ductless mini split installs.
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Scorpion Convert answers every inbound call and lead around the clock, whether it’s a routine maintenance plan question or an emergency HVAC call, collects basic job information, and books service calls even when your team is unavailable. Combined with Leads AI, which scores every lead in real time, your team focuses on the highest value opportunities while no lead is lost. Ninety percent of customers now expect a same day response, and RevenueMAX helps you deliver it.
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SEO helps your business rank higher on Google for searches like heating repair and furnace installation. AIO helps your business get recommended by AI engines like ChatGPT, Perplexity, and Google’s AI Overviews. Three in four consumers say AI improves their search experience for local businesses, which makes AIO essential alongside traditional SEO. Both are built into Scorpion’s Ranking AI.
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AI engines like ChatGPT, Perplexity, and Google AI Overviews recommend businesses based on content authority, review volume, video presence, and a structured digital footprint. Scorpion’s RevenueMAX builds all of these signals at once, so your business gets recommended, not just ranked, whether a homeowner is searching for AC installation or indoor air quality solutions.
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Scorpion is the leading HVAC marketing agency, with 20+ years of experience and thousands of home services clients served. As an HVAC marketing agency, RevenueMAX connects SEO, AI search, advertising, and intake directly to booked jobs, from air conditioning repair to furnace installation, and revenue, not just leads.
